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our work

Our Work

RAISING THE BAR ON

Healthy Food

Natural Grocers has been in the organic business long before it was popular (62 years and counting.) To keep up with an increasingly competitive food retail landscape, we partnered with the national grocery chain to strengthen their digital marketing program.

Together, we continue to help Natural Grocers with a range of digital content and campaigns that drive store traffic, customer loyalty, fan engagement and strong ROAs.

Channel Strategy

Custom Content

Ad Management

growing natural grocers’ business through digital-first marketing

continuous increase site traffic year over year

126 pounds of 100% organic produce photographed to date

significant return on ad spend year over year

challenge

Develop a “clicks to bricks” campaign connecting Natural Grocers online audience to drive them to shop at the brand’s physical stores.

strategy

Room 214 worked with Natural Grocers on a range of digital marketing campaigns promoting coupons on social media platforms that could be redeemed in-store. Our focus has been on Google search and targeted regional campaigns on DoubleClick, Facebook and Instagram.

solutions

Using a variety of platforms, we’ve been able to test and optimize for success using tools such as DoubleClick, Placed and AdAdapted, as well as social platforms like Facebook and Instagram.

results

With a total spend of five figures, campaigns like our almond butter promotion specifically drove coupon redemption rates of 35%. Compared to campaigns run previously, this particular program resulted in a 42% increase in coupon page visits and a 1031% increased return on ROAS.

Tremendous…your work is a large contributor to our results and we want to thank you for doing a great job for Natural Grocers. Eye of the tiger!

– Kevin Miller, Vice President of Marketing, Natural Grocers