SWEET SOCIAL CONTENT
HARIBO is the industry icon when it comes to gummy bears, but with an ever increasing assortment of confections to chose from, it’s hard to stay special in shopper’s minds.
Room 214 partnered with HARIBO on their social and digital marketing efforts to help drive brand awareness campaigns and content among new and existing user base. The results have been a delicious success to date.
56 pounds of tasty HARIBO gummies photographed to date
tripled organic fan growth year over year
1311% increase in Facebook fan engagement from previous year
brand awareness impressions (24% over goal)
How do you increase brand awareness and social media engagement when big budgets aren’t available?
Starting with social listening, Room 214 was able to identify content and conversation opportunities among the brand’s passionate fan base, focusing on Facebook and Instagram as the key platforms for connecting with fans.
Through our social strategy and custom content process, we’ve produced digital-forward campaigns, including Live events, that support key product initiatives and give fans an opportunity to experience HARIBO in ways they wouldn’t otherwise have a chance to do on store shelves.
Our content continues to engage fans by highlighting HARIBO products and the joy exuded by the brand. In 2017 we surpassed our goal of increasing reach by 24% with new fan growth continuing to climb.