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Social Media Strategy

Social Ad and Content Strategy

Room 214 helps you navigate the ever-changing, social media landscape with an emphasis on customer behaviors to guide social media advertising and content strategies:

  • Define the role of social media in the overall marketing mix
  • Develop content themes, style and tone of voice
  • Guide social media ad planning and related platform integrations
  • Leverage social listening and analytics platforms to inform strategy
  • Facilitate executive sponsorship and training
  • Determine platform focus and function (sales, recruiting, customer service, etc)

Beyond basic social monitoring, traditional surveys and focus groups – your opportunity to categorize and collect insights at scale empowers better decisions about your brand effectively resonating in the marketplace.

Custom Online Community Building

Room 214 helps you develop social media strategies not limited by popular social channels, providing a public or private means of owning your own social network and data.

  • Discovery of online forums and interest groups in popular social networks
  • Analysis of competitive or industry-specific branded communities
  • Development of user stories and functional requirements
  • Implementation of cloud or self-hosted community on the SocialEngine platform

SocialEngine was acquired by Room 214 in 2013. Starting in 2015, it won CMS Critic’s People’s Choice Award for “Best Social Network Software” three years in a row.

4000%

CONTENT GETS SHARED
on social media compared to other types

Social Media Audits
Room 214 provides analysis of your (and your competitors’) social media profiles, channel content, social ads and tracked metrics to inform quick wins and recommendations laddering up to brand and business goals.

Community Management
Given the relatively low distribution of unpaid, branded content on social media – we work to help you balance the investment between needed social ad budgeting and the development of high-quality, custom (no stock) content worthy of leveraging in social networks and beyond.

Social Media Measurement
Although the return on investment of social media is easier to measure for direct sales, we help you take a holistic approach to defining meaningful key performance indicators – frequently challenging the priority of common “vanity” metrics such as fan and follower count.

your next step

Engage with us further.

Head to our main contact form to share requests or requirements. Call Daniel Paul at 310-210-2109 or schedule a call/visit via his online calendar.

a few more of our capabilities

content
&
creative

search
&
media

data
&
tech