Data Analysis & Interpretation
Getting Smarter With Data
Room 214 helps you collect, organize and synthesize the kind of data that powers more informed discussions and decisions:
- Data audits and process mapping
- Development of data-driven hypotheses
- Data modeling and feedback loops
- Consumer insights, cultural tensions and micro-trends
As many marketers limit their data focus to marketing analytics, those who view data through a wider lens realize advantages applying to creativity, and a range of business functions.
Room 214 helps you translate, display and share the information that matters most – from real time, on-screen dashboards to historical and forecasted data within a presentation deck:
- Graphical displays from data tables
- Infographics development
- Build and curation of plots, charts, maps and diagrams
- Dashboard strategy
Information understood through visual objects offers memorable, and often comparable, points of reference helping you to further reason, identify or tell an essential story.
OF COMPANIES DESIRE
to be data-driven. Only 37% say they are successful.
Room 214 provides analysis of data sets accessible through technology platforms helpful to organizing information for identifying insights and trends relevant to culture, behavior, industries and brands.
An exploratory approach to qualitative data collection with clean, quantitative data enables the creation of data-driven hypotheses that can be tested, shared and adjusted over time to inform better decision making.
Beyond reporting, Room 214 helps facilitate the understanding and discussion around data that may offer predictive insights or historical evidence to guide strategy and action.
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