Next Wednesday, we’re hosting the first of an upcoming series of webinars in partnership with our friends at Infinigraph. What’s the topic? We’re teaching folks how to optimize their social media content so they don’t throw money out of the door on wasted opportunities.
Facebook admits that the average page only reaches 16-17% of its fans. And in light of recent news, we expect that reach metric to continue its decline. Furthermore, data from PageLever shows that pages with millions of fans often reach as few as 3% of their fans. How much is your Facebook page worth, and how effective can you be if 84-97% of your fans don’t see your posts?
Pages have been a centerpiece for digital and social media marketing efforts for the past few years, but now in order to continue successful use of the platform marketers need to re-evaluate their efforts and focus on creating engaging content.