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Every year, our partners at the Word of Mouth Marketing Association put together an awesome three day conference in Las Vegas, Nevada. WOMMA’s Summit brings together some of the biggest and brightest minds in the social media and brand marketing industry.

One of the big themes this year has been the idea that companies need to focus less on acquiring new customers and more on existing fans. Your existing fans are the ones who could care less about what you do or how you do it. What they really care about is why you do what you do. What matters to these folks is your values and your integrity. These are the things that really make a brand human.

So ask yourself a few questions. Why does your company exist? What drives you? How do you want to change the world?

We like to think that visual storytelling is the best way to communicate these values, and in today’s world, video is the medium of choice. A brand’s advocates are more important, and more powerful than any form of advertising, so we created this short video scribe to for the WOMMA Summit conference to help people understand the importance.