Select Page

Working with a great organization like Elevations Credit Union provides the opportunity to develop campaigns with both online and offline components. With Funding the Extraordinary, Room 214 collaborated with Elevations to develop an integrated digital marketing campaign that included a customized Facebook application, video content and both paid and owned promotion, all culminating in a live event to celebrate the nominees and announce the winners.

Funding the Extraordinary was a campaign sparked by the belief that Elevations customers and local community members are ‘way beyond ordinary.’ Elevations offered up $10,000 to fund an individual and a business or organization working on inspiring local projects. In addition to giving away a bunch of cash, their objectives included generating awareness, positive word-of-mouth and goodwill while driving online engagement and growing their Facebook community.

Check out how it all came together and the results:

An added bonus was that this campaign synched with Room 214’s mission of working with talented, yet humble, people to create inspired work that has a positive impact.

Ben Castelli

Ben Castelli

Ben is an optimist who brings high energy and a calming force to the agency. That is why we call him 'The Captain.' Ben is motivated to serve others, which is invaluable in his role as Agency Director. His ability to get shit done, constantly learn new things and create systems and structures for the agency is inspiring to everyone around him.
VIEW ALL POSTS
0 Shares
Share
Tweet
Share