Working with a great organization like Elevations Credit Union provides the opportunity to develop campaigns with both online and offline components. With Funding the Extraordinary, Room 214 collaborated with Elevations to develop an integrated digital marketing campaign that included a customized Facebook application, video content and both paid and owned promotion, all culminating in a live event to celebrate the nominees and announce the winners.
Funding the Extraordinary was a campaign sparked by the belief that Elevations customers and local community members are ‘way beyond ordinary.’ Elevations offered up $10,000 to fund an individual and a business or organization working on inspiring local projects. In addition to giving away a bunch of cash, their objectives included generating awareness, positive word-of-mouth and goodwill while driving online engagement and growing their Facebook community.
Check out how it all came together and the results:
An added bonus was that this campaign synched with Room 214’s mission of working with talented, yet humble, people to create inspired work that has a positive impact.