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The Only Food Gift Guide You Need

‘Tis the season for loved ones and friends to be extremely vague about what’s on their holiday gift lists. Lucky for you, we’ve poured through every listicle, asked our personal connections, and...

What Brands Need to Know About COPPA

Recently, COPPA has been a prominent topic among digital marketers and more specifically Youtubers. Even though COPPA is not a new regulation, it is garnering more attention as the FTC recently...

Getting Started with B2B Attribution Modeling

Attribution Modeling for B2B: Key Takeaways

  • Attribution modeling for B2B companies can help tell a more complete story but is not a replacement for channel or platform level KPIs
  • Gain buy-in early...