Room 214 on 214

We thought we’d mix it up on the blog this week. To celebrate the joy of patterns emerging from randomness, the editorial team took a suggested prompt, had a conversation, and tried to glean insights — marketing or otherwise. We all like podcasts, and we...
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Love Thy Email List, For It Will Bring You ROI

Although you could make the argument that social media is all about vanity, judging your success by vanity metrics won’t get you very far. Fans on Facebook, Followers on Twitter and Instagram: these are those sexy metrics that look nice but won’t always...
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Write Better Ad Copy

Have you ever gone into a high-end, expensive restaurant where you had to order from a counter, take your meal on a tray and bus your own table? Probably not, because that sounds like a restaurant you would never go to. It’s not a cohesive experience, and unless...
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Breathe Life into Your Live Videos

The future of video is live. Scroll through your Facebook, Twitter or Instagram feed and you’re bound to come across friends and brands hosting live videos, with varying degrees of success. In fact, the algorithms platforms use are giving live video better reach...
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Room 214 a Finalist in Top Company Contest

Boulder, Colo. (August 2017) — Room 214 was honored to be named a finalist in the ColoradoBiz Top Company Awards. The 30th annual competition held its awards ceremony on Aug. 30 in Denver. Boulder-based Room 214 is a digital and social media marketing agency...
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The Problem(s) With Video Metrics

You don’t have to travel too far down your Facebook feed to see that video is king. In fact, Facebook is actively encouraging publishers to post more video, both with Live broadcasts and natively posted videos. You may even see your video content performing...
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Do it Right: Leverage the Right Social Network

Too many brands invest a lot of time and effort, only to fail at making the most of their social media presence. To really do social right takes a lot of work, but there are some easy things you can do to upgrade your presence right off the bat. Make your content...
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