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TikTok for Marketers

If you’d like to speak the language of your Gen Z target audience, it’s time to familiarize yourself with the app TikTok. The creator-focused app has been downloaded over 1.5 Billion times since its 2017 launch. With 69% of TikTok users between the ages of...
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Gen Z and Social Media E-commerce

Generation Z is keeping every marketing team on their toes; tracking to be the largest consumer-driven generation of our time. Gartner defines Gen Z as the group born between 1996 to present, who currently make up 94.7 million of the world’s population. As more Gen...
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Rethinking Influencer Marketing for 2020

Influencer marketing is nothing new. From Sprint poaching Verizon’s “Can you hear me now?” actor, to Fyre Festival’s uninformed influencers, influencer strategies have helped catapult brands into the public eye (for better and for worse) in the past few years. But as...
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Using Slack Communities for Brands

Most of us know Slack as a powerful tool for internal communication, but Slack Communities—one of Slack’s lesser-known features, may be home to the future of brand-hosted conversation. Despite a relatively quiet launch in 2016, you can now find a Slack Community for...
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The Future of Fitness is Here

With the rebirth of trap music, the start of modern online dating, internet stardom, and memes, the 2010s did us well; but now a new decade is upon us. As January first rolls around the corner, expect a bombardment of new year and new decade resolution articles: “How...
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The Only Food Gift Guide You Need

‘Tis the season for loved ones and friends to be extremely vague about what’s on their holiday gift lists. Lucky for you, we’ve poured through every listicle, asked our personal connections, and explored the aisles of Trader Joe’s so you don’t have to. Here are our...
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Top Photography Trends of 2019

The ever-captivating category of food photography is constantly evolving, it can feel hard to keep up. Our photographer and producer, Kate Broussard, did a deep dive on what she is calling the most noteworthy food photography styles of 2019. Overhead Photos It’s been...
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What Brands Need to Know About COPPA

Recently, COPPA has been a prominent topic among digital marketers and more specifically Youtubers. Even though COPPA is not a new regulation, it is garnering more attention as the FTC recently cracked down on large companies like TikTok and YouTube for their...
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A Step-by-Step Guide to Producing a Webinar

Room 214 recently hosted a webinar on category leadership. If you missed it, you can find the recording here. Webinars are a service we provide for our clients and while executing one of our own, we put together a comprehensive process document to tie together the...
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