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As a creative agency, it’s our job to translate a business’s heart and soul into beautiful online content. But the most difficult aspects of a business to translate also happen to be the most important: numbers. Using data to tell a story is an art, and can take many different forms. This month we got together as an agency and shared our favorite examples of data visualizations.

The best data visualizations generally have one thing in common: the subject of the data is embodied in the visuals. This interactive map of wind in the US is a perfect example, where the graphics are decidedly windy. It’s both interesting and mesmerizing.

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Data visualizations can also use space to tell a story. This diagram of global temperature changes uses scale and space to build suspense and narrative tension, giving power to the reveal at the end
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Some data visualizations can really put things in perspective, like this video from GOOD. It imagines the world as consisting of 100 people, and breaks down population differences on this scale, allowing a more digestible breakdown of the topic. The numbers tell a story, and allow for the reveal at the end to really land solidly.

Speaking of visualizing people, just check out this website that illustrates the world population, person by person, all on one web page. This one’s not as visually pleasing, but it sure gets the point across!

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Lastly, some data visualizations tell great stories, even if they’re not beautifully executed. This one blew our collective minds, but certainly not because of the aesthetics. Here’s proof that when numbers tell a great story they don’t have to be beautiful to get it across:

James Clark

James Clark

James is compassionate, intuitive and fiercely loyal. He is a master of marketing theories (Jobs To Be Done, Traction, Product Market Fit, Crossing the Chasm and Category Design) and adheres by Bruce Lee’s approach of: Adapt what is useful, reject what is useless, and add what is specifically your own. He believes customers hold the secret to exponential growth.
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