Panasonic Media Entertainment Company is a leader in high-end digital display and audio solutions. It builds systems that create state-of-the-art, interactive and fun fan experiences at live events.
Panasonic sought out Room 214’s services to enhance their sales and lead-gen efforts. The partnership was a winner: The campaign featuring content marketing and lead generation exceeded industry averages for conversion rates, setting an outstanding benchmark for future campaigns.
This case study offers some highlights of our work:
The challenge was to deliver effective, persuasive content marketing to event venue owners, team owners, team presidents, and chief technology officers. We wanted to position Panasonic as a thought leader for large enterprise installations of audio/video solutions in sports, media and entertainment.
Our work together included:
- Content Creation