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Panasonic Media Entertainment Company is a leader in high-end digital display and audio solutions. It builds systems that create state-of-the-art, interactive and fun fan experiences at live events.

Panasonic sought out Room 214’s services to enhance their sales and lead-gen efforts. The partnership was a winner: The campaign featuring content marketing and lead generation exceeded industry averages for conversion rates, setting an outstanding benchmark for future campaigns.

This case study offers some highlights of our work:

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The challenge was to deliver effective, persuasive content marketing to event venue owners, team owners, team presidents, and chief technology officers. We wanted to position Panasonic as a thought leader for large enterprise installations of audio/video solutions in sports, media and entertainment.

Our work together included:

  • Strategy
  • Content Creation
  • Distribution
  • Promotion

Contact Us if you’d like to learn more about our services or if we can help you with your inbound marketing needs.

 

Jason Cormier

Jason Cormier

As co-founding Partner of Room 214, Jason is dedicated to helping people and companies grow and innovate. He is a best-selling author of Transformative Digital Marketing, is on HubSpot's Global Partner Advisory Council and serves as a mentor for social entrepreneurs at Watson University. He believes in acting out of love instead of fear, connected leadership and open book management.
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