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Delight Your Customers with Jobs To Be Done

You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs To Be Done theory to identify exactly how, when, and where to delight them. What Is Jobs To Be Done? Simply put, Jobs...
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What Is an Insight?

“What is an insight?” This question that has caused many a marketer confusion, which is unfortunate because insights can be powerful tools for sparking better ideas and more resonant creative work. An insight provides a timely, relevant and novel perspective on data,...
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