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Category Strategy

Brand Messaging During COVID-19

The COVID-19 outbreak has led to an unprecedented level of global uncertainty for businesses small and large. In times of crisis, brands who can understand what the world needs from them and adapt to fill those needs will likely face fewer challenges than those who...
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Gen Z and Social Media E-commerce

Generation Z is keeping every marketing team on their toes; tracking to be the largest consumer-driven generation of our time. Gartner defines Gen Z as the group born between 1996 to present, who currently make up 94.7 million of the world’s population. As more Gen...
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A Step-by-Step Guide to Producing a Webinar

Room 214 recently hosted a webinar on category leadership. If you missed it, you can find the recording here. Webinars are a service we provide for our clients and while executing one of our own, we put together a comprehensive process document to tie together the...
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