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Category Strategy

Is Big Data a Big Disappointment?

Every single choice we make online is documented somewhere in black or white, yes or no, one or zero. Millions of people, making millions of decisions creates an excess of data available for those looking to mine its insights.  These are “the numbers” that don’t lie,...
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Listen & Reflect: The Right Approach to Insights

We’ve built our practice around staying ahead of the curve in modern marketing. So it may seem a bit ironic that we believe the next wave in serving customers well is something much more analog. Let’s face it, humans cannot be wholly defined by demographics, purchase...
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Marketing with Clarity: The Case for Insights

Insights are the foundation to making confident business decisions, finding valuable opportunities, and continually improving the customer experience. Strong insights align teams around a common understanding, while bringing clarity and coherence to strategies. At...
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Brand: Confidence, Purpose, Value

Seth Godin’s recent blog, “The elegance of nothing”, does a great job of illuminating what a brand is and why it is important. A brand is not merely an advertising slogan or a logo — it is the design of a coherent and nuanced customer experience. At its best, a brand...
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