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Category Strategy

Gen Z and Social Media E-commerce

Generation Z is keeping every marketing team on their toes; tracking to be the largest consumer-driven generation of our time. Gartner defines Gen Z as the group born between 1996 to present, who currently make up 94.7 million of the world’s population. As more Gen...
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A Step-by-Step Guide to Producing a Webinar

Room 214 recently hosted a webinar on category leadership. If you missed it, you can find the recording here. Webinars are a service we provide for our clients and while executing one of our own, we put together a comprehensive process document to tie together the...
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Play Bigger: Understand Category Design

Every once in a while, you come across a powerful book that feels like it was actually written for your business. Sometimes, it’s the kind of book you can even build a business on. There have been a couple like this for Room 214 – and I’m highlighting the most recent,...
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What Is A Growth Studio?

As a “growth studio” is relatively new, I’d like to invite your questions and comments to build more education and conversation around this emerging category.  The term “growth studio” draws its meaning and inspiration through five concepts: Evolution. Growth is...
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