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New Wendy’s Product Launch Packs Heat

The art of launching a new product on social media is one that few brands have achieved. But, leave it to the sassy girl with pigtails to come up with something out of this world (you’ll see what we mean). Wendy’s is launching a new product on 8.19.19 and so far...
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The Message of the Summer: Unplug

We were delighted to hear designer and author Ingrid Fetell Lee’s keynote at the Gartner conference. Through extensive (but fun!) research, she identified ten “aesthetics of joy”, each revealing distinct connections between the feeling of joy and qualities of the...
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Abandonment Issues: Lush Ditches Social Media

On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed”. While many took this announcement as...
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