Category ‧ Social
by Vanessa Kahn / Social / Nov 6, 2018 / 3 MIN READ
For the past few months, our social feeds have turned purple with political dialogue as the nation ramps up for the Midterm Elections. According to Politico, “A staggering 36 million voters cast their ballots ahead of Election Day this year, setting the stage for...
Read On by Jason Cormier / Social, Strategy / Oct 10, 2018 / 3 MIN READ
One important category of influencers often overlooked: the people who work in your company. These internal influencers, employee advocates, are closer to your products and services than anyone else. When they say something online, the audience they reach trusts their...
Read On by Laura Oxler / Culture, Social / Sep 24, 2018 / 4 MIN READ
Kanye West has more than 28 million followers on Twitter, but he doesn’t want you to be able to see that. Before launching several albums and collaborations this spring, Kanye West’s Twitter account skyrocketed from inactivity to a daily stream of consciousness...
Read On by John Franklin and Vanessa Kahn / Social / Sep 14, 2018 / 2 MIN READ
Our clients with sub-brands (for example, a company that offers a slightly different product for residential and commercial customers) often ask about how to manage Instagram. Specifically, should they have one or multiple IG accounts? Although it depends on the...
Read On by Austen Overman / Social / Aug 28, 2018 / 3 MIN READ
Our organic engagement rates are plummeting on Facebook, should we boost our posts? In the age of dwindling organic engagement for business pages on Facebook, we hear this question frequently and think it’s important to approach with a critical eye. Let’s start by...
Read On by John Franklin / Social, Strategy / Aug 23, 2018 / 2 MIN READ
Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook’s organic social engagement for business pages dropped dramatically for almost all industries. What’s the best way to respond to the Facebook...
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