Category ‧ Social
by Jason Cormier / Social / Oct 4, 2019 / 6 MIN READ
What is a branded community? A simple definition is: A branded community is a community of individuals that is created on the basis of shared values and passion for products or causes tied to a brand. We all have passions. It may be cooking or camping; NASCAR or...
Read On by Vanessa Kahn / Social, Trends, Wellness / Sep 9, 2019 / 3 MIN READ
To get me to follow your brand is one thing, but to keep me following is another. The difference between the two is simple: storytelling. Are you selling me something with photos pulled straight from your catalog? Is your influencer strategy unattainable and...
Read On by Jill Mailander / Social / Aug 15, 2019 / 4 MIN READ
Social media content is changing — we know that much. But what’s the future of social media content? And what opportunities does that future provide marketers? To skip straight to social media content marketing opportunities, scroll through. What is the future of...
Read On by Vanessa Kahn / Social / Jun 27, 2019 / 3 MIN READ
The art of launching a new product on social media is one that few brands have achieved. But, leave it to the sassy girl with pigtails to come up with something out of this world (you’ll see what we mean). Wendy’s is launching a new product on 8.19.19 and so far...
Read On by Laura Oxler / Creative, Social, Wellness / Jun 14, 2019 / 3 MIN READ
We were delighted to hear designer and author Ingrid Fetell Lee’s keynote at the Gartner conference. Through extensive (but fun!) research, she identified ten “aesthetics of joy”, each revealing distinct connections between the feeling of joy and qualities of the...
Read On by Libby Turner and Jill Mailander / Social / May 7, 2019 / 3 MIN READ
May the 4th, arguably one of the best days of the year for Star Wars social media fans! When sitting down to enjoy a feed of puns, sentimental or nostalgic moments and being ready to feel pumped for December, we were a little surprised at the scarcity of brands...
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