Category ‧ Social
by Reed Fischer / Social / Jan 15, 2020 / 2 MIN READ
Queue “Hail to the Chief” and prepare your ad budgets, ladies and gentlemen. It’s officially 2020, which means it’s time to start bracing for an endless stream of political ads coming at us from all angles. Politico anticipates $2.7 billion in spending on the...
Read On by Vanessa Kahn / Social / Jan 10, 2020 / 4 MIN READ
If you’d like to speak the language of your Gen Z target audience, it’s time to familiarize yourself with the app TikTok. The creator-focused app has been downloaded over 1.5 Billion times since its 2017 launch. With 69% of TikTok users between the ages of...
Read On by Reed Fischer / Social / Dec 19, 2019 / 4 MIN READ
Influencer marketing is nothing new. From Sprint poaching Verizon’s “Can you hear me now?” actor, to Fyre Festival’s uninformed influencers, influencer strategies have helped catapult brands into the public eye (for better and for worse) in the past few years. But as...
Read On by Reed Fischer / Social / Dec 11, 2019 / 3 MIN READ
Most of us know Slack as a powerful tool for internal communication, but Slack Communities—one of Slack’s lesser-known features, may be home to the future of brand-hosted conversation. Despite a relatively quiet launch in 2016, you can now find a Slack Community for...
Read On by Jason Cormier / Social / Oct 4, 2019 / 6 MIN READ
What is a branded community? A simple definition is: A branded community is a community of individuals that is created on the basis of shared values and passion for products or causes tied to a brand. We all have passions. It may be cooking or camping; NASCAR or...
Read On by Vanessa Kahn / Social, Trends, Wellness / Sep 9, 2019 / 3 MIN READ
To get me to follow your brand is one thing, but to keep me following is another. The difference between the two is simple: storytelling. Are you selling me something with photos pulled straight from your catalog? Is your influencer strategy unattainable and...
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