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Category SEO-SEM

Google My Business: A Step-by-Step for Local SEO

Before jumping in on how to optimize Local SEO, it’s important to understand what it is. Local SEO is optimizing your website or – potentially more importantly – your listings on map services in order to appear high in the search results when someone searches for your...
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Our Top 5 Martech Picks for 2018

To keep abreast of the latest in search engine optimization, strategic insights and marketing automation we like to explore the latest in cool tools to help us do our jobs. We’re often asked what we’re using so here’s the low-down on some marketing tech that has us...
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Make Your E-Commerce Copy Work Harder

Stellar web copy isn’t a luxury, it’s a necessity. For all its video, gifs and meme culture, the internet remains largely a world of words: Google indexes the language on websites rather than images. In the ever-growing world of e-commerce, while images are necessary,...
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