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What Brands Need to Know About COPPA

Recently, COPPA has been a prominent topic among digital marketers and more specifically Youtubers. Even though COPPA is not a new regulation, it is garnering more attention as the FTC recently cracked down on large companies like TikTok and YouTube for their...
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Is Big Data a Big Disappointment?

Every single choice we make online is documented somewhere in black or white, yes or no, one or zero. Millions of people, making millions of decisions creates an excess of data available for those looking to mine its insights.  These are “the numbers” that don’t lie,...
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Why Brands Can No Longer Ignore Data Regulation

Since the Cambridge Analytica debacle of 2018, data and data privacy have been hot topics. Consumers are increasingly aware of the personal data they elect to provide and are demanding stricter regulations regarding the use and sale of their personal information. As a...
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The Problem(s) With Video Metrics

You don’t have to travel too far down your Facebook feed to see that video is king. In fact, Facebook is actively encouraging publishers to post more video, both with Live broadcasts and natively posted videos. You may even see your video content performing better...
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