Select Page
Reed Fischer

Author Reed Fischer

Brand Messaging During COVID-19

The COVID-19 outbreak has led to an unprecedented level of global uncertainty for businesses small and large. In times of crisis, brands who can understand what the world needs from them and adapt to fill those needs will likely face fewer challenges than those who...
Read On

The Rise of Meat Alternatives

Environmental impact, ethics, feeling better, dietary restrictions, curiosity—it seems like there are more and more reasons to take a bite out of a meatless patty these days. And with the rise of readily-available meat alternatives, it’s also becoming much easier to...
Read On

Top Super Bowl Ads of 2020

Ah yes, the Super Bowl. The annual celebration of all things America: contact sports, copious amounts of (delicious) junk food, and capitalism. Each year, the Super Bowl pits the NFL’s finest against one another, but also pits brands against one another in an equally...
Read On

Biggest Brand Moments of 2019

With 2019 in the rearview, we wanted to take a moment to look at some of the best and worst brand moments from the past year. We’ve plucked some of our favorites from the food and wellness industry to highlight, and we’ll take a look at what their success (or failure)...
Read On