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Reed Fischer

Author Reed Fischer

Biggest Brand Moments of 2019

With 2019 in the rearview, we wanted to take a moment to look at some of the best and worst brand moments from the past year. We’ve plucked some of our favorites from the food and wellness industry to highlight, and we’ll take a look at what their success (or failure)...
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Paid Ads in 2020

Queue “Hail to the Chief” and prepare your ad budgets, ladies and gentlemen. It’s officially 2020, which means it’s time to start bracing for an endless stream of political ads coming at us from all angles. Politico anticipates $2.7 billion in spending on the...
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Rethinking Influencer Marketing for 2020

Influencer marketing is nothing new. From Sprint poaching Verizon’s “Can you hear me now?” actor, to Fyre Festival’s uninformed influencers, influencer strategies have helped catapult brands into the public eye (for better and for worse) in the past few years. But as...
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Using Slack Communities for Brands

Most of us know Slack as a powerful tool for internal communication, but Slack Communities—one of Slack’s lesser-known features, may be home to the future of brand-hosted conversation. Despite a relatively quiet launch in 2016, you can now find a Slack Community for...
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