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Laura Oxler

Author Laura Oxler

Marketing Analyst

The Message of the Summer: Unplug

We were delighted to hear designer and author Ingrid Fetell Lee’s keynote at the Gartner conference. Through extensive (but fun!) research, she identified ten “aesthetics of joy”, each revealing distinct connections between the feeling of joy and qualities of the...
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Wellness Watchlist: Top Beauty Brands

Is your facemask as tasty as a cup of Mexican hot chocolate? Well, it might be soon with the wellness-focused innovation happening in the beauty space. With the shift towards wellness and sourcing accountability, the beauty industry is changing. Clean products are no...
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The Irony of Asking for Brand Authenticity

Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite buzzword. Content was queen in 2017. Last year brands focused on personalization and interactivity. What about 2019? Tactics...
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