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John Franklin

Author John Franklin

Account Director

The Great Facebook Engagement Drop of 2018

Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook’s organic social engagement for business pages dropped dramatically for almost all industries. What’s the best way to respond to the Facebook...
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Love Thy Email List, For It Will Bring You ROI

Although you could make the argument that social media is all about vanity, judging your success by vanity metrics won’t get you very far. Fans on Facebook, Followers on Twitter and Instagram: these are those sexy metrics that look nice but won’t always help you get...
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