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Jason Cormier

Author Jason Cormier


Abandonment Issues: Lush Ditches Social Media

On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed”. While many took this announcement as...
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Why Brands Can No Longer Ignore Data Regulation

Since the Cambridge Analytica debacle of 2018, data and data privacy have been hot topics. Consumers are increasingly aware of the personal data they elect to provide and are demanding stricter regulations regarding the use and sale of their personal information. As a...
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Grounds for Innovation: Lab-Grown Coffee

If you thought eggless eggs were a bonkers concept, then hold on to your hens… Because beanless coffee is officially here. But what is coffee without beans you say? In the words of co-founders Andy Kleitsch and Jarret Stopforth of Atomo Coffee, the morning staple is...
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