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Jason Cormier

Author Jason Cormier


The Dunkirk Marketing Model

Do you believe in miracles? In the summer of 1940, against all odds, the “Miracle of Dunkirk” became the largest evacuation in military history – saving over 338,000 lives over the course of nine days. While Christopher Nolan’s movie, Dunkirk (2017), elevates our...
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Jobs To Be Done for Marketing

Allow me to paint a picture of your role and our experience as modern marketers… We’ve found ourselves in a race to be better. Better than the direct competitors in our market category. Better than others we may not deem comparable, yet find are feeding off our market...
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Purpose-Driven Marketing: Content With a Cause

Corporate Social Responsibility (CSR), for some, is a set of check-boxes to demonstrate that your company cares. Smart companies, however, recognize that it’s much more than this — especially with a millennial demographic leading the charge on social entrepreneurship...
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