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Jason Cormier

Author Jason Cormier

Co-Founder

Play Bigger: Understand Category Design

Every once in a while, you come across a powerful book that feels like it was actually written for your business. Sometimes, it’s the kind of book you can even build a business on. There have been a couple like this for Room 214 – and I’m highlighting the most recent,...
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What Is A Growth Studio?

As a “growth studio” is relatively new, I’d like to invite your questions and comments to build more education and conversation around this emerging category.  The term “growth studio” draws its meaning and inspiration through five concepts: Evolution. Growth is...
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Abandonment Issues: Lush Ditches Social Media

On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed”. While many took this announcement as...
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Why Brands Can No Longer Ignore Data Regulation

Since the Cambridge Analytica debacle of 2018, data and data privacy have been hot topics. Consumers are increasingly aware of the personal data they elect to provide and are demanding stricter regulations regarding the use and sale of their personal information. As a...
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