Select Page
Jen Casson

Author Jen Casson

Managing Director

Wellness Backlash and The Sins of Marketing

Wellness is a  $4.2 trillion dollar global industry and continues its meteoric growth. Unfortunately, where there’s opportunity, there are opportunists quickly turning a good thing into a hot mess. So it’s no surprise the industry, like others (think tech and...
Read On

Delight Your Customers with Jobs To Be Done

You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs To Be Done theory to identify exactly how, when, and where to delight them. What Is Jobs To Be Done? Simply put, Jobs...
Read On

IGTV: The Growing Influence of Influencers

Instagram recently launched IGTV, allowing content creators to upload vertical videos up to an hour long. Of course, this represents a direct shot at Google/YouTube. But what’s more significant for marketers is what this says about the growing influence of...
Read On

Room 214 Named Inc. Magazine’s Best Workplace

Boulder, Colo. (May. 2018)  – Boulder-based Room 214, a digital and social media agency, today announced it received Inc.’s Best Workplaces Award for 2018, the publication’s third annual ranking in the fast-growing private company sector. Inc....
Read On