Author ‧ Austen Overman
Account Manager
by Austen Overman / Wellness / Jan 17, 2019 / 4 MIN READ
I’m going to come right out and say it. You’re the reason your social media is toxic to your mental health. It’s time to take responsibility for your own wellness with a social media detox. It’s no secret suicide, body image issues, anxiety, eating disorders, and...
Read On by Austen Overman / Social / Aug 28, 2018 / 3 MIN READ
Our organic engagement rates are plummeting on Facebook, should we boost our posts? In the age of dwindling organic engagement for business pages on Facebook, we hear this question frequently and think it’s important to approach with a critical eye. Let’s start by...
Read On by Austen Overman and Cannon Casey / Social / Apr 6, 2018 / 3 MIN READ
What We Know It’s no secret that Facebook has been collecting an overwhelming amount of personal data for years. What happens when that data is breached? As digital marketers, we rely on this data heavily for targeted advertising. If we do our jobs well, your Facebook...
Read On by Austen Overman / Social / Feb 15, 2017 / 2 MIN READ
Fans are sick of canned responses like: “We’re sorry to hear that! Please call Customer Service for further assistance.” Twitter is the place to get personal and to interact with your fans in a unique and authentic way. It enables you to show your brand’s creative...
Read On by Austen Overman / Social / Jul 29, 2016 / 3 MIN READ
Like the baby boomers who preceded them more than a generation ago, millennials have captured the cultural imagination — and the obsession of those who would like to win them over as fans and customers. Those millennials (myself included) — people between the ages of...
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