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Do Your Best is a value at Room 214 based in compassion.

When you see it or read it, one may think this is a work harder, work faster, no excuses statement – it’s not.

It’s grounded in the idea that each person’s best is different every day and outputs are more dependent on the systems or constraints they are working in and with, than the individual’s or group’s ability to perform the function.  

At Room 214, when problems arise, we ask ourselves, “Did we do our best?”

At first this questions might sound like “Are we good enough?” But it’s not. What we are interested in is understanding the system by which the work was created.

An oft-repeated situation in agency/client relationships is missed client feedback deadlines, out of scope revisions or requests, all without changing the deliverable date or acknowledging the additional time request.

So when the question, “Did we do our best?” is asked, usually, the answer is “Under the circumstances of last-minute deadlines and feedback delays – Yes.”

Does Doing Your Best = Your Best Work? For well run, well managed client and project teams – yes. For poorly run, poorly managed, poorly communicated projects, very rarely is anyone’s best work produced.

So next time someone questions your team – “Is this your best work?,” be empowered to confidently say, “No it’s not, BUT we did our best that’s for sure. To ensure we can deliver our best work next time,  our recommendations are …”

As an agency, we developed a project management practice to reduce the barriers and impediments to delivering our best work. This practice, in and of itself, is a system built around our value and pursuit of Do Your Best.

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James Clark

James Clark

James is compassionate, intuitive and fiercely loyal. He is a master of marketing theories (Jobs To Be Done, Traction, Product Market Fit, Crossing the Chasm and Category Design) and adheres by Bruce Lee’s approach of: Adapt what is useful, reject what is useless, and add what is specifically your own. He believes customers hold the secret to exponential growth.
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