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Purpose-Driven Marketing: Content With a Cause

Corporate Social Responsibility (CSR), for some, is a set of check-boxes to demonstrate that your company cares. Smart companies, however, recognize that it’s much more than this — especially with a millennial demographic leading the charge on social entrepreneurship...
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IGTV: The Growing Influence of Influencers

Instagram recently launched IGTV, allowing content creators to upload vertical videos up to an hour long. Of course, this represents a direct shot at Google/YouTube. But what’s more significant for marketers is what this says about the growing influence of...
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Amazon SEO and A9 Listing Optimization

I remember sitting in a conference several years ago, and listening to a speaker explain that if Facebook is the social graph, and Google is the search graph – then people will soon recognize Amazon as the product graph. Terminology aside, I’d say the speaker...
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Mobile First Indexing & Page Speed for SEO

It has been abundantly clear, for a few years now, that Google processes more searches from mobile devices than desktop devices. Uncharacteristically slow on the draw, Google has finally announced the switch to mobile first indexing. In short, this simply means that...
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Why Go HubSpot?

We get that question a lot, especially when it comes to companies who are considering the use of HubSpot for building, maintaining and hosting their websites. We set out to answer two questions: Why are so many people scrambling to get on HubSpot? Should you do the...
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How to Hire a Marketing Agency

As a business leader or marketing professional, you hire a marketing agency to help you grow, to help you get a competitive advantage and increase your capacity to get more done. But in a world with over half a million agencies, and over 120,000 of them in the US...
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GDPR: A Wake-Up Call for US Companies

To succeed on digital today, it’s imperative to be at the forefront of the constantly changing landscape. The EU’s General Data Protection Regulation (GDPR) is one of those such changes. Consider it your wake-up call. While the EU is the first to implement these data...
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How to Organically Grow Your Instagram Engagement

Whether you are deciding to implement Instagram into your brand’s marketing mix or are just trying to revamp the channel, it’s important to be strategic and intentional with your efforts. In order to see substantial, long-term success on this platform, throwing ad...
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