How to Hire a Marketing Agency

As a business leader or marketing professional, you hire a marketing agency to help you grow, to help you get a competitive advantage and increase your capacity to get more done. But in a world with over half a million agencies, and over 120,000 of them in the US...
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GDPR: A Wake-Up Call for US Companies

To succeed on digital today, it’s imperative to be at the forefront of the constantly changing landscape. The EU’s General Data Protection Regulation (GDPR) is one of those such changes. Consider it your wake-up call. While the EU is the first to implement these data...
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How to Organically Grow Your Instagram Engagement

Whether you are deciding to implement Instagram into your brand’s marketing mix or are just trying to revamp the channel, it’s important to be strategic and intentional with your efforts. In order to see substantial, long-term success on this platform, throwing ad...
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How to Sell on Amazon: Seller and Vendor Options

In a world where over half of US ecommerce sales are controlled by Amazon, and Amazon CEO, Jeff Bezos, is poised to be the first leader of a trillion dollar company – it’s no wonder marketing agencies like Room 214 are fielding a larger volume of requests related to...
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Shut Down?: Facebook Custom Audiences

With increased pressure from the recent Cambridge Analytica scandal, Facebook has shut down the ability to use the Audience Insights tool to analyze Custom Audiences while they figure out a fix to a recently-discovered bug in the tool. According to a source at...
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