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Augmented At-Home Workouts Gain Popularity

You zip up your laptop case, grab your keys, and sigh as you let your shoulders down for the first time since lunch. Fitting in time for the gym after a full day of work is a struggle, and gym memberships are an extra expense. And if you have a kid to take care of at...
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The Dunkirk Marketing Model

Do you believe in miracles? In the summer of 1940, against all odds, the “Miracle of Dunkirk” became the largest evacuation in military history – saving over 338,000 lives over the course of nine days. While Christopher Nolan’s movie, Dunkirk (2017), elevates our...
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Workplace wellness: remote work and flex hours

Why should our work be limited to a specific eight-hour block in one 10,000 square-foot building? More companies are trending towards remote workers and flexible hours, promoting workplace wellness. For example, Room 214’s work remote policy states: Our culture puts...
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Platforms get Political for the Midterm Elections

For the past few months, our social feeds have turned purple with political dialogue as the nation ramps up for the Midterm Elections. According to Politico, “A staggering 36 million voters cast their ballots ahead of Election Day this year, setting the stage for...
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Jobs To Be Done for Marketing

Allow me to paint a picture of your role and our experience as modern marketers… We’ve found ourselves in a race to be better. Better than the direct competitors in our market category. Better than others we may not deem comparable, yet find are feeding off our market...
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Holiday Predictions: 5 Trends in 2018

We haven’t even carved pumpkins yet, but it’s time to dust off the garland. Marketers have been thinking about Christmas since well, last Christmas. What will make 2018 different than previous years? We’ve highlighted five holiday trends to consider for this season:...
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Delight Your Customers with Jobs To Be Done

You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs To Be Done theory to identify exactly how, when, and where to delight them. What Is Jobs To Be Done? Simply put, Jobs...
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