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What Is an Insight?

“What is an insight?” This question that has caused many a marketer confusion, which is unfortunate because insights can be powerful tools for sparking better ideas and more resonant creative work. An insight provides a timely, relevant and novel perspective on data,...
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American Anxiety: The Role of Marketers

Scrolling through Instagram, we’re served ads for meditation apps, at-home yoga practice and brands offering dozens of ways to “escape the clutter.” Yet when it comes to the ebbs and flows of the general sentiment of our nation, things are “not great.” A combination...
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Marketing in a Time of Constant Change

If it feels like the marketing industry is speeding up, you’re right. The platforms, technologies and techniques we have at our disposal morph and multiply each week. And consumer behavior seems to shift just as frequently. Here are some fun stats: 46% of marketers...
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3 Tips to Kick-Start Your Holiday Campaign

As a marketer, you’re likely in the throes, or just beginning to prepare for, your 2018 holiday campaign. To help guide the chaos, here are three tips for your holiday campaign planning. #1 Anticipate Your customers are anticipating BIG sales. According to Google,...
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Should I Boost My Facebook Posts?

Our organic engagement rates are plummeting on Facebook, should we boost our posts? In the age of dwindling organic engagement for business pages on Facebook, we hear this question frequently and think it’s important to approach with a critical eye. Let’s start by...
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The Great Facebook Engagement Drop of 2018

Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook’s organic social engagement for business pages dropped dramatically for almost all industries. What’s the best way to respond to the Facebook...
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