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Platforms get Political for the Midterm Elections

For the past few months, our social feeds have turned purple with political dialogue as the nation ramps up for the Midterm Elections. According to Politico, “A staggering 36 million voters cast their ballots ahead of Election Day this year, setting the stage for...
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Jobs To Be Done for Marketing

Allow me to paint a picture of your role and our experience as modern marketers… We’ve found ourselves in a race to be better. Better than the direct competitors in our market category. Better than others we may not deem comparable, yet find are feeding off our market...
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Holiday Predictions: 5 Trends in 2018

We haven’t even carved pumpkins yet, but it’s time to dust off the garland. Marketers have been thinking about Christmas since well, last Christmas. What will make 2018 different than previous years? We’ve highlighted five holiday trends to consider for this season:...
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Delight Your Customers with Jobs To Be Done

You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs To Be Done theory to identify exactly how, when, and where to delight them. What Is Jobs To Be Done? Simply put, Jobs...
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Do Your Best and Your Best Work

Do Your Best is a value at Room 214 based in compassion. When you see it or read it, one may think this is a work harder, work faster, no excuses statement – it’s not. It’s grounded in the idea that each person’s best is different every day and outputs are more...
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