The 5 Signs You Don’t Have a Sound Strategy

In today’s short-term, performance-obsessed marketing atmosphere, it’s easy to find yourself drowning in operational tactics, campaigns and day-to-day marketing decisions. But as a marketing executive, it’s critical you find time for the “deep...
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Genuine Brand Values Matter: Why People Care

When we think about our friends, relatives, and colleagues, the concept of values is straightforward. Is someone honest? Are they there for you? Will they make things right when—not if—they make a mistake? For companies and brands, this core aspect of...
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