agency buyer’s guide
Did you miss the main event? Click here to download the full guide — the most useful, step-by-step, start-to-finish way to find, meet, qualify, select, negotiate and start working with the marketing agency you should be working with.
Use this as your 12-step guide to tracking and following all activity included in the guide.
Use this as a basic Gantt chart and planning document to help you organize and share your timing with others.
Use this to get everyone on the same page when it comes to goals, priorities, roles and functions.
Use this to solicit the interest of agencies, collect introductory rounds of information to validate assumptions and narrow the number of candidates receiving a RFP.
Use this to define more detailed requirements and parameters by which your “shortlist” of agency candidates may respond.
Use this to prioritize the list of identified agencies that you’ll plan on sending a RFI and/or RFP.