Widget Development

A widget is like a miniature, portable website that can live on multiple blogs, social networking sites like Facebook and MySpace, personalized home pages like iGoogle, computer desktops and mobile devices.

Weather widgets, showing current temperature and forecast in your area, were some of the early, more common implementations. Today, widgets are being developed primarily to collect and distribute content relating to sports, entertainment, news, and much more. Why? The numerous advantages of using widgets include:

  • Ability to distribute headlines, blog posts, surveys, streaming video, audio, links to other websites and more within a self-published web property
  • Inherent sharing capabilities built into the widget platform, enabling people to quickly and easily embed them on their own blogs, social sites, etc.
  • One-to-many updates: when your widget is updated with content, the changes display on every site with which they have been embedded
  • RSS feed integration: widget content can be auto-updated by pulling data from an XML feed
  • Enabling people to interact with your content or web applications on their own terms
  • Extensive analytics: some of which include - tracking embeds in different social networks, number of views, world-wide geographical use, links clicked on to external sites or in the widget itself, etc.

Custom Widget Development and Support

Room 214 works closely with you to provide:


  • Concept ideation and planning
  • Full creative and design
  • Technical programming
  • Best practices for enabling sharing capabilities in MySpace and other social networks
  • Clearspring platform integration for analytics, sharing functionality and optional advertising packages
  • Seeding of widget via online PR and social media tactics
  • Integration of auto-update features via RSS
  • Hosting and content updating solutions
  • Analysis, reporting and update recommendations as desired

Contact us today by filling out our contact form or giving us a call at 866-624-1851 to learn more about our custom widget development.