Every year, our partners at the Word of Mouth Marketing Association put together an awesome three day conference in Las Vegas, Nevada. WOMMA’s Summit brings together some of the biggest and brightest minds in the social media and brand marketing industry.
Video scribing has become a widely used video medium. Part of the beauty of this style of storytelling is you can take a complex idea and make it easy to understand. No wonder video scribes are used as sales tools, landing page content, product launch tools, instructional guides and educational content.
Recent research has shown that videos have a 50% higher chance of appearing on the first page of Google results, and that commerce visitors who view videos are more likely to make a purchase (comScore, Aug 2010)… so video is important.
We’ve been hard at work producing video scribes for a number of clients. Here are a few of our favorites so far.
1. Verizon – Total Equipment Coverage:
We’re all familiar with those “life happens” moments that leave us with nowhere to turn.With this video scribe, Verizon was able to create an engaging way to tell their users about their new total equipment coverage service.
2. Adobe – EchoSign:
Getting PDF documents signed can be a huge waste of time. Thing of all you could have done while waiting around to get contracts signed. Adobe used this video scribe as a fun way to showcase all the great things about their EchoSign service.
3. Elevation Credit Union – Elevations Energy Loans:
Finance and loans aren’t the simplest topics to describe. Luckily, Elevations Credit Union was able to use a video scribe to cover all of the essential information involved with their special energy loans.
We have plenty more examples. Head over to the Room 214 Creative portfolio to check them out. Have you seen other great examples of video scribe work? We’d love to hear about it in the comments.
We’ve been heading up a new service offering called Video Scribing. It’s similar to what you have seen from a few other folks, but different in that we use this unique visual storytelling style to support brand and product stories.
With the increasing importance of video and the ever dwindling attention span of viewers, it is more and more difficult to get people to watch videos all the way through the credits. Further complicating the matter is the ease of use found in many modern online video players. Don’t like the content? Get bored easily? No problem, you can skip ahead a few seconds, a few minutes or straight to the end.
Oh, you wanted viewers to actually watch all of your video? Interesting…
These days video is good, but it isn’t great. To truly capture the attention of your audience, you need to engage them with the video. Make them curious to see what happens next. Insert subtle movement or points of comedic relief. At the very least, you have to get them to smile.
Enter Room 214 Creative‘s video scribing service. Video scribing is an elevated, engaging new form of visual story telling. It capitalizes on the fun of a multi-sensory experience, but uses audio, video and 3rd party interaction in a way that’s sometimes independent of each other, so just when you think it’s time to fast forward, boom; you’re hit with a sound effect or a gesture from the illustrator.
There are a plethora of ways to attempt to explain video scribing. For example, it’s like whiteboard animation or maybe whiteboard illustration or what RSA Animate does. But at the end of the day, it’s an experience. It’s video based story telling.
To be precise, video scribing is the mash up of an artist’s illustration style with stop motion photography, animation, videography and sound engineering. The use of each of these techniques fluctuates depending on the goals of the project and the client’s taste. But hey, that’s what makes it exciting and different. Everyone gets a product unique to their needs.
We could elaborate on Room 214 Creative‘s techniques and learnings from the video scribing process, but we’ll save it for another blog post.
Still confused. Sometimes the best way to explain something is to show examples. Check out the embedded video above, and the links below.
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