Don’t think you need video? Think again.
In an age of quick surfing and shrinking attention spans, businesses are looking for new ways to talk about what they do. And with video, it’s possible. Video gives you the opportunity to tell your story. Period. And by leveraging the power of brief and concise storytelling, video can quickly capture and communicate the essence of your business, service and brand to a broad population of people.
The Value of the Medium
Video gives you a medium that can shorten the time your costumers may require to make decisions. In a climate where authenticity is key, video adds a layer of trust and intimacy to your content – and by leveraging it in sites such as YouTube, instantaneously puts it into the public sphere. Add the power of social sharing and search engine visibility to drive traffic, and you have the opportunity to capture an attentive audience like never before.
But while all this is true, you still may ask, is video really that important?
Short answer: yes.
Monthly Snapshot of Video Viewing Stats
Last month, comScore, released data from the comScore Video Metrix showing that last June, 178 million U.S. Internet users watched video content, a solid one million user increase from June 2010. On top of that, the average viewer watched 16.8 hours of video content and the U.S. Internet audience engaged in over 6.8 billion separate video viewings, an all-time high.
If these statistics show anything, it’s that video consumption is trending upward. 48 hours of YouTube content is uploaded every minute and according to a recent Pew report, 71 percent of online users are now accessing video sites like YouTube and Vimeo, compared with 33 percent 4.5 years ago.
With YouTube surpassing Yahoo as the 2nd largest search engine on the Web last year (2nd only to it’s owner Google), it should be clear to everyone that video offers the opportunity for unparalleled exposure to a massive internet audience that is only growing steadily larger.
As attention spans continue to dwindle, being able to effectively tell your story in a timely fashion will only become more of a challenge. This means we must not ignore the millions who watch video, and are becoming accustomed to consuming content through this ever-growing medium. It is clear that video is here to stay. Now it’s up to us to stay with it.