Capture The Conversation

video marketing

Blab for Business: Your Next Social Platform

Jason Cormier, April 12, 2016

Editor’s note: The landscape of livestreaming for enterprises is continually in flux. In August 2016, Blab changed its business model. It announced that is would cease the livestream talk-show formats and would instead focus on building its “next evolution.” At the time of the announcement, that meant building a format for live social hangouts on the web.

Picture a room filled with people highly engaged around two experts discussing a topic of great interest. Maybe a third or fourth person takes the stage with the first two and fuels the discussion further. Almost sounds kind of like a dynamic speaking panel at a conference.

Now, picture that same room with an unlimited number of participants from anywhere in the world — on any device — and a simple way to record that conversation (video and audio) for replays that can be accessed on YouTube or any web page that can embed a video. This is Blab, and the audience and feature set continues to quickly grow.

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YouTube: A Social Network, Not Just a Video Network

Jason Cormier, April 4, 2016

YouTube offers users a dynamic way to connect with their core community and cultivate a following. Brands can really engage with their fan base in a way that is fun and authentic — but only if they keep the audience’s wishes front-and-center.

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Creative Uses for Interactive Video

admin, June 16, 2015

If you are continually seeking ways to develop amazing experiences that impress your audience, join the club! The good news is that interactive video provides creative options that enable you to do just that.

While interactive video is best known for its use in videos, it can be used in other applications, such as websites and infographics. Here are four creative ways interactive video can be used to enhance all sorts of content, providing greater value for your consumers.

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Singing Milk Boxes and Dancing Cheese

Jen Casson, July 17, 2014

Twirling cheese and love-struck noodles: Room 214 created a fun animated video to help Horizon Organic launch its new line of Mac & Cheese and Snacks.

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YouTube Search Engine Optimization Techniques To Improve Your Videos

Matt LeBeau, February 28, 2013

Although you’ve likely watched countless viral videos on YouTube, creating popular video content is often easier said than done. Regardless of your content or industry, you can create more discoverable videos by knowing and practicing some essentials of YouTube marketing.

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Video Scribe: Three Awesome Examples of Whiteboard Animation Videos

Room 214, September 6, 2012

Video scribing has become a widely used video medium. Part of the beauty of this style of storytelling is you can take a complex idea and make it easy to understand. No wonder video scribes are used as sales tools, landing page content, product launch tools, instructional guides and educational content.

Recent research has shown that videos have a 50% higher chance of appearing on the first page of Google results, and that commerce visitors who view videos are more likely to make a purchase (comScore, Aug 2010)… so video is important.

We’ve been hard at work producing video scribes for a number of clients. Here are a few of our favorites so far.

1. Verizon – Total Equipment Coverage:

We’re all familiar with those “life happens” moments that leave us with nowhere to turn.With this video scribe, Verizon was able to create an engaging way to tell their users about their new total equipment coverage service.

2. Adobe – EchoSign:

Getting PDF documents signed can be a huge waste of time. Thing of all you could have done while waiting around to get contracts signed. Adobe used this video scribe as a fun way to showcase all the great things about their EchoSign service.

3. Elevation Credit Union – Elevations Energy Loans:

Finance and loans aren’t the simplest topics to describe. Luckily, Elevations Credit Union was able to use a video scribe to cover all of the essential information involved with their special energy loans.

We have plenty more examples. Head over to the Room 214 Creative portfolio to check them out. Have you seen other great examples of video scribe work? We’d love to hear about it in the comments.

Supercharge Your Video Marketing and Distribution

Ben Castelli, April 6, 2012

There is no doubt that video has become one the most important components of a successful content marketing strategy. Consumers are demanding more video content as smart phone usage, tablet adoption, and internet download speeds skyrocket. The explosion of social media has enabled people to easily share content and has illustrated that video is often one of the biggest drivers of engagement.

Video is an engaging medium. And we mean, truly engaging… not the fluffy type that you hear about on Facebook webinars. Video is the kind of engaging with stats to back it up.

Not only do people prefer to watch a video to learn more about you, when a website has video on it, visitors will stay longer and be more likely to make a purchase.

60% of business people said they would rather watch a video explanation than read the text on a webpage.[source: Forbes.com]

Retail site visitors who view video stay 2 minutes longer on average and are 64% more likely to purchase than other site visitors.” [source: comScore]

“A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.” [source: Social Media Examiner, April 2012]

If that isn’t enough convincing for you to take video as a serious part of your digital marketing mix, then consider the fact that video is the easiest way to a first page ranking on Google.

In the slideshare document below, we go show you all of the channels you can be using to boost your company’s video presence. Get all the details, tactics, and tools that can take your video distribution and marketing to the next level.

Why Your Business Needs Video

Tim Hill, September 6, 2011

Don’t think you need video? Think again.

In an age of quick surfing and shrinking attention spans, businesses are looking for new ways to talk about what they do. And with video, it’s possible. Video gives you the opportunity to tell your story. Period. And by leveraging the power of brief and concise storytelling, video can quickly capture and communicate the essence of your business, service and brand to a broad population of people.

The Value of the Medium

Video gives you a medium that can shorten the time your costumers may require to make decisions. In a climate where authenticity is key, video adds a layer of trust and intimacy to your content – and by leveraging it in sites such as YouTube, instantaneously puts it into the public sphere. Add the power of social sharing and search engine visibility to drive traffic, and you have the opportunity to capture an attentive audience like never before.

But while all this is true, you still may ask, is video really that important?

Short answer: yes.

Monthly Snapshot of Video Viewing Stats

Last month, comScore, released data from the comScore Video Metrix showing that last June, 178 million U.S. Internet users watched video content, a solid one million user increase from June 2010. On top of that, the average viewer watched 16.8 hours of video content and the U.S. Internet audience engaged in over 6.8 billion separate video viewings, an all-time high.

If these statistics show anything, it’s that video consumption is trending upward. 48 hours of YouTube content is uploaded every minute and according to a recent Pew report, 71 percent of online users are now accessing video sites like YouTube and Vimeo, compared with 33 percent 4.5 years ago.

With YouTube surpassing Yahoo as the 2nd largest search engine on the Web last year (2nd only to it’s owner Google), it should be clear to everyone that video offers the opportunity for unparalleled exposure to a massive internet audience that is only growing steadily larger.

As attention spans continue to dwindle, being able to effectively tell your story in a timely fashion will only become more of a challenge. This means we must not ignore the millions who watch video, and are becoming accustomed to consuming content through this ever-growing medium. It is clear that video is here to stay. Now it’s up to us to stay with it.