Capture The Conversation

Video

Write Better Ad Copy

James Thorpe, September 13, 2017

Have you ever gone into a high-end, expensive restaurant where you had to order from a counter, take your meal on a tray and bus your own table? Probably not, because that sounds like a restaurant you would never go to. It’s not a cohesive experience, and unless that’s the point, customers are going to feel weird and turned off by the whole experience. Most copy on the internet is like that bad, weird, restaurant. So yes, this is a (probably needlessly) elaborate analogy for writing good, cohesive copy. Read More

Breathe Life into Your Live Videos

Brian Bishop, September 12, 2017

The future of video is live. Scroll through your Facebook, Twitter or Instagram feed and you’re bound to come across friends and brands hosting live videos, with varying degrees of success. In fact, the algorithms platforms use are giving live video better reach and precedence. But before you dive in and start going live, we want to share with you some pointers to help you make the most out of your live stream. Read More

Case Study: Content Marketing and Lead Gen for Panasonic

Erika Stutzman, August 30, 2017

Panasonic Media Entertainment Company is a leader in high-end digital display and audio solutions. It builds systems that create state-of-the-art, interactive and fun fan experiences at live events.

Panasonic sought out Room 214’s services to enhance their sales and lead-gen efforts. The partnership was a winner: The campaign featuring content marketing and lead generation exceeded industry averages for conversion rates, setting an outstanding benchmark for future campaigns. Read More

The Problem(s) With Video Metrics

Connor Holmes, August 29, 2017

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You don’t have to travel too far down your Facebook feed to see that video is king. In fact, Facebook is
actively encouraging publishers to post more video, both with Live broadcasts and natively posted videos. You may even see your video content performing better than photos or text. But if you’re measuring the success of your video content alongside static content, the results can be misleading if taken at face value. Read More

Fast Forward Video Strategy Series

Jason Cormier and James Clark, August 25, 2017

Video is the No. 1 way to convey a message online today. But too many brands aren’t creating a content marketing plan that includes video in a savvy, strategic way.

Is your video strategy moving your business forward? Read More

Top 5 Things to do Before Your Live Event

Brian Bishop, July 5, 2017

So, you’ve scheduled a live event. It’s festival, or trade show, or symposium, or nonprofit black-tie gala. You’re going to generate buzz, or sell a slew of speedboats, or change minds, or raise money for charity.

It’s going to be awesome. Or not.

The difference between live events that soar and those that sink is digital strategy. There are some solid social and digital strategies we have found that you can do long before your event that will make it not only a successful event — but an event that will re-market itself (or its ongoing series) when it comes back again.

Here are 5 things you can do on social to expand the reach of your live event. Read More

Stop-Motion Video: A Contemporary Classic

Kai Casey, January 25, 2017

In the era of 360º Video and VR it may seem odd that we’re talking about one of the oldest forms of video: stop motion. But there’s a reason stop-motion video has endured so long, and why we love using it for digital content: it combines the beauty of photography with the attractive elements of video, while inviting a little magic into your content. Here are some tips to get you started making super cool stop-motion videos.

Read More

Five Things Brands Need to Know About Marketing to Millennials

Audrey Myre, September 23, 2016

Like a pot of gold at the end of the rainbow, millennials are a valuable and elusive prize for marketers. With massive collective purchasing power and robust BS detectors, millennials present a valuable opportunity and a compelling challenge. Here are five trends to keep in mind when trying to win the hearts, minds and wallets of your millennial audience. Read More

Dynamic Tweets: What to Know About Twitter Videos

Martha Brown, July 13, 2016

The unlikely pairing of Congress and the Twitter app Periscope cemented live video’s growing influence on social media — and there’s no going back.

Some background: About 50 House Democrats staged a sit-in to protest the failure to pass gun control legislation. Gun control opponents attempted to draw public attention away from the sit- in, by recessing to shut down the C-SPAN television network. That backfired: C-SPAN still had control of the cameras, and directed viewers to Periscope which broadcasted the protest live. There was also a Facebook Live stream and individual representatives’ Snapchat accounts covering the often emotional event.

Video is clearly where it’s at to reach people on social media, and to do it a timely and dynamic way. What can brands learn from events like this one? Read More

Tell a Compelling Brand Story With 360º Video

Jen Casson, July 7, 2016

You’ve probably heard about 360 video by now: special cameras are used to simultaneously film 360º of action, allowing viewers to explore the footage in any direction. It’s a unique and immersive experience, but many of the 360 Videos I’ve seen leave me scratching my head, wondering “why?”

That’s because no matter how fancy the technology or platform, effective content needs to be compelling and tell an engaging story. While 360 video is generally interesting, it’s not the right solution for everything. Here are some considerations before deciding to go with 360 video. Read More