Capture The Conversation


Fast Forward Video Strategy: The Full Series

Jason Cormier and James Clark, November 8, 2017

Is your video strategy moving you forward? Video is the No. 1 way to connect your content marketing to your audience, convey your message and meet your business objectives.

It also happens to be a lot of creative fun.

But too many brands and marketers approach videos as one-off projects, rather than an ongoing business imperative. Consistently creating video content that delivers results requires a strategic approach.

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When and How to Build Your Content Marketing Team

Jen Casson, Ben Castelli and Jason Cormier, October 20, 2017

Let’s start with the quick answer to when… yesterday.

Why? Because today, every brand needs to be a content publisher, with video being a critical ingredient to success. That’s not to say you need to become the next Netflix or Vice, but “content” is no longer just a weekly blog post or quarterly eBook effort. Read More

Breathe Life into Your Live Videos

Brian Bishop, September 12, 2017

The future of video is live. Scroll through your Facebook, Twitter or Instagram feed and you’re bound to come across friends and brands hosting live videos, with varying degrees of success. In fact, the algorithms platforms use are giving live video better reach and precedence. But before you dive in and start going live, we want to share with you some pointers to help you make the most out of your live stream. Read More

Facebook Mobile Cover Photo Tips & Tricks (2017)

Brent Walker, June 9, 2017

As I worked to update Room 214’s cover photo templates (see free downloads below) a funny thing happened: I noticed a truckload of people were visiting a previous Facebook mobile cover photo tips blog post I wrote. In 2015.

While 2015 was technically only two years ago, as far as the internet is concerned, it was closer to an eternity ago.

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Social Strategy and Custom Content: A Sweet Combo for Haribo and Room 214

Erika Stutzman, April 19, 2017

Haribo, founded almost a century ago, selected Room 214 as its social media agency of record.

The goals of our partnership? To increase brand awareness and engagement with beautiful, creative custom content. We wanted the legendary gummy candy maker’s content to be vividly fresh, and to create eye-candy that its fans would love.

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Erika Stutzman, November 19, 2016

Editor’s note: Every month, the Room 214 creative team gathers to share images, videos, palettes, and design trends that spark interest and conversation. Whether keeping up with current trends or looking for new ideas to share with clients, we always come out of the room inspired.

Here’s a taste of what the team talked about in November. Read More

2016 Election Social Media Guide: What Brands Can Learn

Erika Stutzman and James Thorpe, November 2, 2016

The 2016 U.S. Presidential Election is almost over, which will come as a relief to anyone who found it a peculiarly negative race.

But there are some positive insights brands can glean from the months leading up to Nov. 8 this year. We took a look at the social media strategies that won over fans this year, and found some pearls of wisdom brands can use today. Download our free nonpartisan resource, the “2016 Election Social Media Guide,” today.

As a bonus, we’ll study the impact, the reflections and revelations after the race is over to update our guide before the 45th President of the United States is inaugurated on Jan. 20, 2017.  Read More

Are Photos the Future of Social Listening?

Michael Kwolek, August 11, 2016

Social listening is the key to collecting data about what people feel, believe and say about a brand. But when it comes to images, sometimes the silence can be deafening.

That’s all about to change.

The internet, especially social media, is becoming increasingly image-based, instead of simply text-based. Brands that want to stay connected to their fans and potential customers need to tap into those images for real insights. Read More

Using Data to Create Winning Campaigns

Alex Horner, June 20, 2016

The news that Hillary Clinton had all but secured the Democratic nomination for president came as a surprise to some younger voters and fervent Bernie Sanders fans. But it was not surprising to anyone who had been watching the numbers behind her campaign, and her popularity with the majority of her party.

The former secretary of state won the largest states, but also the most votes, attracting 3.7 million more registered voters than her rival. She trounced Sen. Sanders on Democratic voters, getting almost 64 percent of their votes.

What do political campaigns have in common with brand campaigns? A lot.

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Is a Branded Community Right for you?

Alea, October 23, 2015

You may be scratching your head wondering if a branded community is something worth putting your effort into. And while most brands can benefit from a branded community, not all companies can pull it off, and some brands are more suited for this online networking tool than others. But with the right brand along with some initiative, you can drive impressive results!

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