Capture The Conversation

social media marketing

Top 5 Things to do Before Your Live Event

Brian Bishop, July 5, 2017

So, you’ve scheduled a live event. It’s festival, or trade show, or symposium, or nonprofit black-tie gala. You’re going to generate buzz, or sell a slew of speedboats, or change minds, or raise money for charity.

It’s going to be awesome. Or not.

The difference between live events that soar and those that sink is digital strategy. There are some solid social and digital strategies we have found that you can do long before your event that will make it not only a successful event — but an event that will re-market itself (or its ongoing series) when it comes back again.

Here are 5 things you can do on social to expand the reach of your live event. Read More

inspired.

Erika Stutzman, June 22, 2017

Sometimes, inspiration comes from a place that’s uninspired. This month, in addition to talking about creative concepts that are exciting to us, we wanted to talk about marketing and design ideas that are worn. Tired. Mundane.

Let’s put it this way: If we don’t see another “Keep Calm” meme again, we’re OK with that. Read More

Relentless Helpfulness: The Overlooked Marketing Step to Grow Business

Isaiah Cormier, June 14, 2017

The Inbound Methodology is used by businesses throughout the world, but many leave out a key ingredient: Delight the process of turning customers into promoters.

For years, the job of the marketing department has been to attract prospects, and convert them into leads so the sales team can pursue closing a deal. Unfortunately, in that process there is a forgotten step, a missing link, which almost all successful companies will be forced to discover one way or another. Read More

Facebook Mobile Cover Photo Tips & Tricks (2017)

Brent Walker, June 9, 2017

As I worked to update Room 214’s cover photo templates (see free downloads below) a funny thing happened: I noticed a truckload of people were visiting a previous Facebook mobile cover photo tips blog post I wrote. In 2015.

While 2015 was technically only two years ago, as far as the internet is concerned, it was closer to an eternity ago.

Read More

Warm Calls: Lessons from a HubSpot Lead Generation and Sales Bootcamp

Jason Cormier, June 1, 2017

Over the last eight weeks, I’ve had the privilege of participating with six other companies in Dan Tyre’s “Pipeline Generation Bootcamp.”

It’s an advanced course offering for proven HubSpot partner agencies. Dan is a consummate and energetic sales professional, was employee No. 6 at HubSpot, and remains a key influencer in the world of inbound marketing. Read More

Room 214 Partners with Cinebody

Erika Stutzman, May 23, 2017

Boulder, Colo. (May, 2017) — Room 214, a digital and social media marketing agency, has become a Preferred Partner of Cinebody, a groundbreaking platform that enables real-time, engaging video content creation.

Founded in 2004, Room 214 offers a research-based approach to strategy, storytelling, custom content and marketing services across multiple platforms. Video is royalty when it comes to content formats as it engages, converts and has lasting SEO benefits. Because of these advantages, Room 214 encourages brands to use video as part of their digital and social strategies. In traditional event and campaign marketing, the cost of video — due to technical, geographical or logistical requirements — can be a limiting factor to its use. With Cinebody’s unique platform, Room 214 provides both cost efficiency and scale to video projects.
Read More

Social Strategy and Custom Content: A Sweet Combo for Haribo and Room 214

Erika Stutzman, April 19, 2017

Haribo, founded almost a century ago, selected Room 214 as its social media agency of record.

The goals of our partnership? To increase brand awareness and engagement with beautiful, creative custom content. We wanted the legendary gummy candy maker’s content to be vividly fresh, and to create eye-candy that its fans would love.

Read More

Rules of the Road: Traffic Trends for 2017

Erika Stutzman, April 13, 2017

As digital and social media marketers, we’re obsessed with keeping up with trends that help us analyze the traffic and performance of campaigns. The methods are always changing, and keeping up with them is critical.

From SEO to strategy, here’s a snapshot of some of our team’s posts that focused on traffic trends so far this year: Read More

6 Tips for Leveraging Gmail Ads

Keith Bergeron, April 12, 2017

Gmail Ads aren’t the first marketing approach people think of, but they are becoming more mainstream. There’s a great reason for that.

Gmail Ads give brands and marketers access to a huge audience, and one that is easily segmented. Then there are the savings: Costs per click are an estimated 27 percent less expensive than display ads.

Read More

inspired.

Erika Stutzman, March 24, 2017

When Facebook announced earlier this year that sound would auto-play on videos on its platform, we can guess that the only people who were thrilled were videographers. Sounds on social are rarely artfully done, and the speakers and headphones used with most devices and desktops are usually not great.

As creatives, the move did bring up question: How can we explore sound on internet videos in a way that could spark some inspiration? What sounds work, or don’t? How is music — or voices, or silence — used in a way that tells a story, or moves us?

Read More