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#COTW: Olive Garden’s Pasta Pass

Isabel Kieszkowski, September 30, 2014

Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100. Never mind, they sold out in 45 minutes on September 17th.

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Is Your Brand Ready for Global Pages on Facebook?

Libby Turner, March 26, 2014

Though the Facebook Global Pages functionality launched in 2012, it was not met with massive adoption by brands. It seems as though Facebook introduced this feature slightly early, as the global conversation is just starting to pick up steam. Many of our clients have started asking, “Can we do this? How do we do this?” and have had increasing interest from their local businesses worldwide.

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The Changing Face of Facebook

Guest, January 29, 2014

Ever wonder how the term “viral” became associated with the internet? Two researchers at Cornell University have an idea: like a viral infection, Facebook began small, spread rapidly, and reached its peak — and now it’s dying out.

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facebook-hashtags

The Marketing Potential Of Facebook Hashtags

Libby Turner, June 26, 2013

After much speculation, Facebook finally announced this week that hashtags are being slowly rolled on Facebook. This is sure to make for a very different experience not only for users, but also for marketers and brands.

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Big Changes In Social Media

Leah Lesko, June 21, 2013

Facebook, Instagram, Twitter, and Google+ all released updates to their existing platforms ranging from advertising, to insights, to video and more. Rather than having to scour the Internet for information on each announcement, we’ve put together a quick summary of each.

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Facebook Introduces Partner Category Targeting

Leah Lesko, April 18, 2013

In an effort to make it easier for marketers to target their audience with relevant advertising messages, Facebook has been working with third-party consumer data partners to collect and incorporate their public data knowledge into Facebook ad targeting.

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A Guide to Facebook Advertising

Leah Lesko, April 4, 2013

We’ve talked at length about the power of Facebook advertising. We love Facebook advertising for a lot of reasons. Facebook ads enable you to reach millions of folks with just a few clicks.

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facebook-is-down

Facebook Is Down For Users

Leah Lesko, March 4, 2013

If you’re not able to logon to Facebook right now, you’re not the only one. The site is currently experiencing an outage.

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