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Videos + Super Bowl = Likes, Shares & NFL Brand Attention

Isabel Kieszkowski, January 29, 2015

Yes, we cheered on the Denver Broncos last year (a lot of good it did us eh?). And this year, our team almost made it to the big game so we could root for them again. But alas, looks like Room 214 will be rooting for social media during Super Bowl XLIX.

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#COTW: McDondald’s 2015 Rebranding Efforts

Megan Moran, January 21, 2015

McDonald’s is a brand that’s already making waves in the New Year.

Publicis Groupe’s Leo Burnett won the company’s business in August, with the promise of refreshing McDonald’s image. The agency has brought new life to the phrase “I’m Lovin’ It” and is attempting to bring a more community feel to McDonald’s and the food produced by the worldwide corporation.

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How To Reach Your Facebook Fans

Leah Lesko, December 23, 2014

Learn more about Facebook’s announcement to prioritize ‘engaging’ content and how it impacts your content strategy.

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Social Media Roundup: Facebook’s Improved Search

Katie Leitner, December 17, 2014

It’s finally happened. Facebook has finally updated its search feature so that when you close the window, log out of your account, or go to a new page, that hilarious video you’ve been meaning to show your friend is not gone forever.

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Social Media Roundup: Facebook at Work

Isabel Kieszkowski, November 26, 2014

This week for our Social Media Roundup we will be discussing some exciting news: Facebook at Work. That’s right, the social network is making a supplemental platform to its existing network, allowing workers to share files (like Google Docs), network (like LinkedIn) and communicate (like Slack.) Facebook at Work will be a one stop shop for businesses and their employees. The new site will launch sometime in early 2015.

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#COTW: Taco Bell Blackout

Katie Leitner, November 12, 2014

Taco Bell has done it again. On Tuesday, October 28th, Taco Bell “blacked out” each of its social media pages including Facebook, Twitter, Instagram, and Tumblr. Taco Bell even went as far as to black out their website.

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Social Media Roundup: Ello

Isabel Kieszkowski, October 8, 2014

In the digital marketing realm, we love advertising on social media. It provides us with data and access to various markets, all for free. However many users worry that the abundance of ads on platforms like Facebook and Twitter invade their personal privacy. This is where a new social media platform, Ello, comes in.

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#COTW: Olive Garden’s Pasta Pass

Isabel Kieszkowski, September 30, 2014

Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100. Never mind, they sold out in 45 minutes on September 17th.

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Is Your Brand Ready for Global Pages on Facebook?

Libby Turner, March 26, 2014

Though the Facebook Global Pages functionality launched in 2012, it was not met with massive adoption by brands. It seems as though Facebook introduced this feature slightly early, as the global conversation is just starting to pick up steam. Many of our clients have started asking, “Can we do this? How do we do this?” and have had increasing interest from their local businesses worldwide.

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