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Is Your Brand Ready for Global Pages on Facebook?

March 26, 2014

Though the Facebook Global Pages functionality launched in 2012, it was not met with massive adoption by brands. It seems as though Facebook introduced this feature slightly early, as the global conversation is just starting to pick up steam. Many of our clients have started asking, “Can we do this? How do we do this?” and have had increasing interest from their local businesses worldwide.

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The Changing Face of Facebook

January 29, 2014

Ever wonder how the term “viral” became associated with the internet? Two researchers at Cornell University have an idea: like a viral infection, Facebook began small, spread rapidly, and reached its peak — and now it’s dying out.

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The Marketing Potential Of Facebook Hashtags

June 26, 2013

After much speculation, Facebook finally announced this week that hashtags are being slowly rolled on Facebook. This is sure to make for a very different experience not only for users, but also for marketers and brands.

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Big Changes In Social Media

June 21, 2013

Facebook, Instagram, Twitter, and Google+ all released updates to their existing platforms ranging from advertising, to insights, to video and more. Rather than having to scour the Internet for information on each announcement, we’ve put together a quick summary of each.

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Facebook Introduces Partner Category Targeting

April 18, 2013

In an effort to make it easier for marketers to target their audience with relevant advertising messages, Facebook has been working with third-party consumer data partners to collect and incorporate their public data knowledge into Facebook ad targeting.

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A Guide to Facebook Advertising

April 4, 2013

We’ve talked at length about the power of Facebook advertising. We love Facebook advertising for a lot of reasons. Facebook ads enable you to reach millions of folks with just a few clicks.

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Facebook Is Down For Users

March 4, 2013

If you’re not able to logon to Facebook right now, you’re not the only one. The site is currently experiencing an outage.

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