The future of video is live. Scroll through your Facebook, Twitter or Instagram feed and you’re bound to come across friends and brands hosting live videos, with varying degrees of success. In fact, the algorithms platforms use are giving live video better reach and precedence. But before you dive in and start going live, we want to share with you some pointers to help you make the most out of your live stream. Read More
Bringing together the twin powers of storytelling and fan engagement, Facebook Canvas ads use video, photos and illustrations in a way that is truly interactive.
The ads are mobile, and make calls-to-action a breeze. The number of choices ad creators can make means the ads can be just about as customizable as can be: Text, videos, images and clickable buttons. Users can use some or a combination of all of these features, including multiple times in the same ad. Read More
What were you doing Friday at 4 a.m.? You could have been watching a live birth on Facebook Live with 50,000 other viewers.
Facebook continues to encourage original content with Facebook Live. Facebook is going through what some are calling a “content collapse.” People share less about themselves, opting to share information and stories from other websites. The Live feature is meant to inspire users to post live video of anything they want – from mundane activities, to live-changing events. Read More
If a tree falls in the forest and isn’t scheduled on Facebook, does it make a sound?
At this point, there are more than 1 billion daily Facebook users. Brands can tap into their current and potential event attendees by using the intuitive Facebook events feature.
Note: As with most things Facebooky, it’s dead simple. Your grandmother can do this. But with ease comes volume, so if you want to have a successful event on Facebook or elsewhere, follow these best practices for online events.
Brands and their agencies know the importance of storytelling in marketing. It draws people in, and engages them in a way that’s compelling, not transactional. We make human connections through storytelling and create a way to communicate our values, culture and purpose that way. But what are the best ways to tell a brand’s authentic story through social media?
We explore that topic, as well as garner very practical tips for using social media platforms for storytelling. Wilma Cruz, an account director at Room 214, joined Erika Stutzman to discuss the issue.
There’s a lot of social media noise out there. Retailers who want to connect with consumers and fans need to cut through that noise.
That’s the digital marketing gospel according to Pete Hall, a digital marketer and storyteller with Finish Line, a sports retailer. Hall joined Room 214’s co-founder Jason Cormier to talk about social media’s presence in the retail landscape on the Blab series, the Agency Way.
What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”
The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.
What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”
Sounds pretty sweet, don’t you think? Read More