In the digital marketing realm, we love advertising on social media. It provides us with data and access to various markets, all for free. However many users worry that the abundance of ads on platforms like Facebook and Twitter invade their personal privacy. This is where a new social media platform, Ello, comes in.
Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100. Never mind, they sold out in 45 minutes on September 17th.
Though the Facebook Global Pages functionality launched in 2012, it was not met with massive adoption by brands. It seems as though Facebook introduced this feature slightly early, as the global conversation is just starting to pick up steam. Many of our clients have started asking, “Can we do this? How do we do this?” and have had increasing interest from their local businesses worldwide.
After much speculation, Facebook finally announced this week that hashtags are being slowly rolled on Facebook. This is sure to make for a very different experience not only for users, but also for marketers and brands.
Facebook, Instagram, Twitter, and Google+ all released updates to their existing platforms ranging from advertising, to insights, to video and more. Rather than having to scour the Internet for information on each announcement, we’ve put together a quick summary of each.
In an effort to make it easier for marketers to target their audience with relevant advertising messages, Facebook has been working with third-party consumer data partners to collect and incorporate their public data knowledge into Facebook ad targeting.
Here’s this week’s collection of social media and digital marketing trends brought to you by the digital experts at Room 214.
Here’s a summary of digital marketing trends and best practices that the Room 214 office has been chatting about over the past two weeks. As always, we love to hear your thoughts in the comments!