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Planning Your Interactive Video Project

Cassie Clusman, May 21, 2015

If your brand is looking for a more interactive way to connect with its users, Interactive Video may be the solution. Interactive Video has proven to be highly successful at engaging viewers. With platforms such as Rapt Media making Interactive Video much more accessible to both consumers and brands, there’s no better time to explore this next generation of storytelling.

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Interview with Caleb Hansen

The Future of Interactive Video: An Interview with Caleb Hanson

Room 214, May 20, 2015

Interactive video is becoming increasingly popular for the impressive results it delivers. What’s next for this groundbreaking technology?

Industry expert Caleb Hanson from Rapt Media, a pioneer in the evolution of online video, shares his thoughts in response to some questions.

Interactive video, in general, is going to become the norm. According to Caleb, “Viewers are ceasing to exist. People are users who want to interact with and influence their surroundings”. Modern audiences are not content being passive consumers.

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2015 Digital Marketing and Social Media Trends

The Top 3 Digital Marketing and Social Media Trends in 2015

Jason Cormier, December 24, 2014

As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.

As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.

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How To Reach Your Facebook Fans

Leah Lesko, December 23, 2014

Learn more about Facebook’s announcement to prioritize ‘engaging’ content and how it impacts your content strategy.

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Digital Marketing: Spending vs Investing

James Clark, April 1, 2014

From many conversations with CMOs and Marketing VPs, I’ve found there is a fundamental misunderstanding of the difference between the value of digital marketing tactics.

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Facebook Graph Search: How Marketers Need to Prepare

Courtney Livingston, January 16, 2013

Yesterday, Facebook announced its latest offering, Graph Search. Essentially, it’s a search tool that uses your social network and interactions to produce results that are more relevant to you.

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