Capture The Conversation

digital marketing

Branded Communities Header

Branded Communities: Customer Support is within Reach

Kody Harlin, August 26, 2015

What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”

The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.

What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”

Sounds pretty sweet, don’t you think? Read More

COTW

#COTW: Hefty’s Campaign for Box Tops for Education

Megan Doyle, August 19, 2015

There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year.

Read More
creative-uses-of-interactive-video

Creative Uses for Interactive Video

admin, June 16, 2015

If you are continually seeking ways to develop amazing experiences that impress your audience, join the club! The good news is that interactive video provides creative options that enable you to do just that.

While interactive video is best known for its use in videos, it can be used in other applications, such as websites and infographics. Here are four creative ways interactive video can be used to enhance all sorts of content, providing greater value for your consumers.

Read More
PlanningYourIV_Header

Planning Your Interactive Video Project

Cassie Clusman, May 21, 2015

If your brand is looking for a more interactive way to connect with its users, Interactive Video may be the solution. Interactive Video has proven to be highly successful at engaging viewers. With platforms such as Rapt Media making Interactive Video much more accessible to both consumers and brands, there’s no better time to explore this next generation of storytelling.

Read More
Interview with Caleb Hansen

The Future of Interactive Video: An Interview with Caleb Hanson

Room 214, May 20, 2015

Interactive video is becoming increasingly popular for the impressive results it delivers. What’s next for this groundbreaking technology?

Industry expert Caleb Hanson from Rapt Media, a pioneer in the evolution of online video, shares his thoughts in response to some questions.

Interactive video, in general, is going to become the norm. According to Caleb, “Viewers are ceasing to exist. People are users who want to interact with and influence their surroundings”. Modern audiences are not content being passive consumers.

Read More
2015 Digital Marketing and Social Media Trends

The Top 3 Digital Marketing and Social Media Trends in 2015

Jason Cormier, December 24, 2014

As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.

As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.

Read More
Facebook_A

How To Reach Your Facebook Fans

Leah Lesko, December 23, 2014

Learn more about Facebook’s announcement to prioritize ‘engaging’ content and how it impacts your content strategy.

Read More