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digital marketing


Don’t Buy that List! Best Practices for Email Marketing

Jason Cormier, March 11, 2016

What does “big data” mean to you? To Kurt Diver, who’s in charge of deliverability and compliance at SendGrid — it means deep and meaningful insights from a technology platform that sends over 22 billion emails every month.

To us, it means staying educated about consumer behavior, best practices and technical challenges: What’s opened? What connects consumers to brands? What falls flat?

Diver joined Room 214 Co-founder Jason Cormier  on an enlightening discussion for episode 11 of The Agency Wayour weekly Blab series with marketing experts and thought leaders.

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Adventures with YouTube

Jason Cormier, March 4, 2016

World traveler and adventure filmmaker Ryan Van Duzer has seen his work play out on television and media websites — but for real creative control, he finds that YouTube is where it’s at.
He was an early adopter to YouTube, starting in 2006. In 2016, he is in the process of amping his content and audience on his YouTube channel. So he’s learned — and is learning — a lot. Van Duzer joined Room 214’s co-founder Jason Cormier on episode 10 of our weekly Blab series, The Agency Way. We discuss YouTube, Instagram, and much more.

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Branded Communities Header

Branded Communities: Customer Support is within Reach

Kody Harlin, August 26, 2015

What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?”

The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof.

What if those troublesome terms of measurement were replaced with phrases such as “Brand Loyalty,” or “Customer Satisfaction?”

Sounds pretty sweet, don’t you think? Read More


#COTW: Hefty’s Campaign for Box Tops for Education

Megan Doyle, August 19, 2015

There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year.

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Creative Uses for Interactive Video

admin, June 16, 2015

If you are continually seeking ways to develop amazing experiences that impress your audience, join the club! The good news is that interactive video provides creative options that enable you to do just that.

While interactive video is best known for its use in videos, it can be used in other applications, such as websites and infographics. Here are four creative ways interactive video can be used to enhance all sorts of content, providing greater value for your consumers.

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Planning Your Interactive Video Project

Cassie Clusman, May 21, 2015

If your brand is looking for a more interactive way to connect with its users, Interactive Video may be the solution. Interactive Video has proven to be highly successful at engaging viewers. With platforms such as Rapt Media making Interactive Video much more accessible to both consumers and brands, there’s no better time to explore this next generation of storytelling.

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Interview with Caleb Hansen

The Future of Interactive Video: An Interview with Caleb Hanson

Room 214, May 20, 2015

Interactive video is becoming increasingly popular for the impressive results it delivers. What’s next for this groundbreaking technology?

Industry expert Caleb Hanson from Rapt Media, a pioneer in the evolution of online video, shares his thoughts in response to some questions.

Interactive video, in general, is going to become the norm. According to Caleb, “Viewers are ceasing to exist. People are users who want to interact with and influence their surroundings”. Modern audiences are not content being passive consumers.

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2015 Digital Marketing and Social Media Trends

The Top 3 Digital Marketing and Social Media Trends in 2015

Jason Cormier, December 24, 2014

As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.

As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.

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