If your brand is looking for a more interactive way to connect with its users, Interactive Video may be the solution. Interactive Video has proven to be highly successful at engaging viewers. With platforms such as Rapt Media making Interactive Video much more accessible to both consumers and brands, there’s no better time to explore this next generation of storytelling.
Interactive video is becoming increasingly popular for the impressive results it delivers. What’s next for this groundbreaking technology?
Industry expert Caleb Hanson from Rapt Media, a pioneer in the evolution of online video, shares his thoughts in response to some questions.
Interactive video, in general, is going to become the norm. According to Caleb, “Viewers are ceasing to exist. People are users who want to interact with and influence their surroundings”. Modern audiences are not content being passive consumers.
As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.
As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.
Instagram has started to allow brands to place video ads in users’ feeds. These 15-second spots have already fostered interest among big brands like Disney, Banana Republic (both pictured below), and Call of Duty, and they plan on debuting their ads in the next few weeks.
Hey there Social Media Gurus! Here’s your roundup of social networking updates that are making headlines this week!
Yesterday, Facebook announced its latest offering, Graph Search. Essentially, it’s a search tool that uses your social network and interactions to produce results that are more relevant to you.
I caught up with Brian Solis to talk about his new book, “The End of Business as Usual: Rewire The Way You Work to Succeed in the Customer Revolution.” The following are highlights from our conversation.