Capture The Conversation

Community Management

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Post Photos To Instagram From Your Computer

October 22, 2013

Your life is about to get a lot easier if you’re a community manager with more than one Instagram account to manage. This week I stumbled across a web-based tool which allows you to post photos to your Instagram account from your computer.

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The Guide To Great Social Media Photos

August 1, 2013

As social networks evolve, photos remain the most important and engaging pieces of content. The impact of photos on social media continues to rise, and we’ve begun to learn what about photography gets fans to comment, like and share.

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The Marketing Potential Of Facebook Hashtags

June 26, 2013

After much speculation, Facebook finally announced this week that hashtags are being slowly rolled on Facebook. This is sure to make for a very different experience not only for users, but also for marketers and brands.

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Free Photos for Community Managers Pt. 2

February 6, 2013

Last week Ben Bowes wrote about sources for Free Photos for Community Managers. This week I’m following up with how to tap your community for photos. They may already be doing all the work for you, all you have to do is ask!

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Free Photos for Community Managers

January 22, 2013

Working at Room 214 in the design and digital marketing industry, I’ve always found stock photography to be a necessary evil. For one reason or another, there never seems to be much of a budget for great photography, especially when it comes to community management

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3 Free Social Media Tools for the Busy Small Business

October 25, 2011

Running a small business takes a lot of time and even more hard work. It’s important, however, to understand the importance of actively managing and optimizing your social networks. These 3 simple and free tools provide a great start toward social media success.

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How Youtube SEO Can Get You to the Top of Google Results

October 20, 2011

YouTube Channels are an often neglected child of the social media industry. They are often used as an enabler for videos to be posted to the more widely used channels like Facebook and Twitter. When you look at the facts, YouTube optimization makes a whole lot of sense.

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Twitter Growth Strategies

June 20, 2011

How to grow your Twitter presence. We recently put together a presentation outlining the strategies and tactics we have used to successfully grow Twitter presence for clients like Travel Channel, Hello Kitty, and more!

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The Five Biggest Changes to Facebook Pages

March 22, 2011

Recently Facebook launched a huge update to brand pages. They gave everyone a chance to try the new pages, but the mandatory switch-over date has come and past. This has undoubtedly left some page owners wondering what to do with the new changes.

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Who Should Own Social Media?

March 25, 2010

It’s a frequent question I hear: “Who Should Own Social Media?”

Three Common Reasons for Social Media

In our experience at Room 214 we typically see three major reasons organizations dive into social media:

  1. Product Development/Feedback
  2. Sales/Marketing/Brand
  3. Customer Service

Each one of those “reasons” requires its own cast of characters to “own” the process. In addition – each carries unique key performance indicators to measure the health and success of the project. Because function-specific business goals, community value and KPI’s are all different – it’s critical for anyone heading social media efforts in a particular channel to have a clear understanding of the impact measures.

Know Thyself

To steal from Farmer Ted ask: “Who Am I?” In a recent webinar delivered by the Altimeter Group about developing a social strategy one key point was to consider how your company will run things. Will it be Organic, like a Microsoft, where it’s loose and open? Centralized like Starbucks, where it’s controlled by one department? Coordinated like HP, where all departments are participatory but guided by strategy and rules?

The success for a social media program increases significantly when the structure matches the culture – in the beginning that is. As the organizations ingests social media into its culture it will change things – but to begin with – know who you are. Natural leaders will emerge.

Structure Your Team Based on the Golden Rule: You Respond To It – You Own It
The rule is if you respond to an online conversation you own it. For that reason you don’t want PR people responding to a customer service issue because more than likely they don’t have the authority, or resources, to drive resolution. If you’re not driving resolution with customer service issues you’re doing more harm than good.

Conversely you don’t want a product developer in charge of creating a response to an attack (justified or not) on the brand.
Know the conversations happening around your brand and make sure the right people are there to own it.

Ensuring a Common Thread

We do believe Corporate Communications should have intimate knowledge of the organization’s social media activities. Reason: a disturbance in the force requires a quick and professional response. The organization does not want the 24-year old tasked with community management on Facebook stoking consumer ire because they didn’t keep their cool.

Competent Sounding Board

Even if the Corp Com team gets pulled in there needs to be an individual(s) acting as a competent sounding board to provide insight into the rules and structure of the community. This keeps from crafting a response strategy that unintentionally throws fuel on the fire.

So Who Owns It?

Answer the questions:

  • What’s your reason for getting into social media?
  • How will you measure success?
  • What’s your corporate culture?
  • What are people saying?
  • Who’s got the budget?
  • Who’s got the time, energy and willingness to do it right?

Envelope Please
And the answer is: It Depends

Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.

- Dr. Suess

….glad you asked though.