Have you ever gone into a high-end, expensive restaurant where you had to order from a counter, take your meal on a tray and bus your own table? Probably not, because that sounds like a restaurant you would never go to. It’s not a cohesive experience, and unless that’s the point, customers are going to feel weird and turned off by the whole experience. Most copy on the internet is like that bad, weird, restaurant. So yes, this is a (probably needlessly) elaborate analogy for writing good, cohesive copy. Read More
The Inbound Methodology is used by businesses throughout the world, but many leave out a key ingredient: Delight — the process of turning customers into promoters.
For years, the job of the marketing department has been to attract prospects, and convert them into leads so the sales team can pursue closing a deal. Unfortunately, in that process there is a forgotten step, a missing link, which almost all successful companies will be forced to discover one way or another. Read More
Boulder, Colo. (November, 2016) — Room 214, a social media and digital marketing agency, is honored and humbled to announce its partnership with Give Hope Global, a nonprofit dedicated to improving the quality of life for some of the Western Hemisphere’s most vulnerable people. Read More
Boulder, Colo. (August, 2016) — Room 214, a social media and digital marketing agency, announced its partnership with HubSpot as a Certified Agency Partner. HubSpot, a leading inbound marketing and sales platform, helps businesses of all sizes and types grow through a proven approach to integrating online advertising, social media, email and CRM solutions.
“As an agency that’s helped companies match their digital marketing efforts to a real return on investment, we’re excited about the commitment we’re making to advance our expertise and experience with the HubSpot platform,” stated Jason Cormier, co-founding partner of Room 214. Read More
We’re slackers at work.
It’s not just us. According to the Economist, Slack has reported 2.7 million active daily users, up from 520,000 just a year ago. So clearly, Slack as a messaging app and workplace tool is on the rise.
Slack’s motto: Be less busy. At Room 214, we find the adage to be true. The messaging, sharing and search startup really makes light of work. It helps our team to be more efficient (less busy work and torrential email dumps) and it helps us to enjoy our working days too. It’s no surprise that Slack’s development was rooted in gaming — emojis, GIFs and reactions are part of the fun.
There are a lot of cultural benefits to bonding with colleagues outside the office. But the idea can make people cringe, remembering all too many hotel conference rooms and forced trust exercises. (Don’t drop the boss!)
It doesn’t have to be that way. If firms tap into what really makes their team tick, building outside-work camaraderie can be both valuable and fun. Here are three top tips for creating your own outside-work event with your team. Read More
Most of us wouldn’t head out on a road trip without gas in the car and a mapping app — at a minimum. And none of us should expect to spend several hours a week, or even every day, mindlessly sitting in meetings instead of getting our work done. Add fuel and direction to your business meetings by creating a process.
Talent managers estimate office workers spend an average of 15 percent of their time in meetings, with executives and managers skewing far upward on the curve — an average of 40 to even 50 percent.