Video scribing has become a widely used video medium. Part of the beauty of this style of storytelling is you can take a complex idea and make it easy to understand. No wonder video scribes are used as sales tools, landing page content, product launch tools, instructional guides and educational content.
Recent research has shown that videos have a 50% higher chance of appearing on the first page of Google results, and that commerce visitors who view videos are more likely to make a purchase (comScore, Aug 2010)… so video is important.
We’ve been hard at work producing video scribes for a number of clients. Here are a few of our favorites so far.
1. Verizon – Total Equipment Coverage:
We’re all familiar with those “life happens” moments that leave us with nowhere to turn.With this video scribe, Verizon was able to create an engaging way to tell their users about their new total equipment coverage service.
2. Adobe – EchoSign:
Getting PDF documents signed can be a huge waste of time. Thing of all you could have done while waiting around to get contracts signed. Adobe used this video scribe as a fun way to showcase all the great things about their EchoSign service.
3. Elevation Credit Union – Elevations Energy Loans:
Finance and loans aren’t the simplest topics to describe. Luckily, Elevations Credit Union was able to use a video scribe to cover all of the essential information involved with their special energy loans.
We have plenty more examples. Head over to the Room 214 Creative portfolio to check them out. Have you seen other great examples of video scribe work? We’d love to hear about it in the comments.