Social Strategy and Custom Content: A Sweet Combo for Haribo and Room 214

By Erika Stutzman     |     April 19, 2017

Haribo, founded almost a century ago, selected Room 214 as its social media agency of record.

The goals of our partnership? To increase brand awareness and engagement with beautiful, creative custom content. We wanted the legendary gummy candy maker’s content to be vividly fresh, and to create eye-candy that its fans would love.

Here’s a brief case study that looks as some of our work with Haribo.  

Our strategy started with social listening, which lead us to create and execute a playful campaign that included unique recipes and stop-animation videos.

We wanted to build on the strong relationship Haribo has with its fans. It worked. Fan engagement hit an all-time high, and our campaign surpassed expectations. Haribo then selected us to run the promotion for their new product, Twin Snakes. That partnership was also a sweet success.

We believe in creating valuable relationships. If you’d like to partner with Room 214 or learn more about our work in social media and digital marketing, we’d love to hear from you. Contact us to request information or set up a meeting.

About Erika Stutzman

Erika Stutzman was an award-winning reporter and editor for 20 years at newspapers in Illinois, Pennsylvania, New York, Washington, D.C. and Boulder, Colorado. Erika enjoys helping Room 214’s team and its clients tell their own unique stories in compelling ways. If she's not writing, she's probably skiing, camping, trail running or at the farmers' market.

Leave a Reply

Your email address will not be published.