Case Study: Content Marketing and Lead Gen for Panasonic

By Erika Stutzman     |     August 30, 2017

Panasonic Media Entertainment Company is a leader in high-end digital display and audio solutions. It builds systems that create state-of-the-art, interactive and fun fan experiences at live events.

Panasonic sought out Room 214’s services to enhance their sales and lead-gen efforts. The partnership was a winner: The campaign featuring content marketing and lead generation exceeded industry averages for conversion rates, setting an outstanding benchmark for future campaigns.

This case study offers some highlights of our work:


The challenge was to deliver effective, persuasive content marketing to event venue owners, team owners, team presidents, and chief technology officers. We wanted to position Panasonic as a thought leader for large enterprise installations of audio/video solutions in sports, media and entertainment.

Our work together included:

  • Strategy
  • Content Creation
  • Distribution
  • Promotion

Contact Us if you’d like to learn more about our services or if we can help you with your inbound marketing needs.


About Erika Stutzman

Erika Stutzman was an award-winning reporter and editor for 20 years at newspapers in Illinois, Pennsylvania, New York, Washington, D.C. and Boulder, Colorado. Erika enjoys helping Room 214’s team and its clients tell their own unique stories in compelling ways. If she's not writing, she's probably skiing, camping, trail running or at the farmers' market.

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