Capture The Conversation

Strategy

Rapt Case Study Blog

Get ‘Rapt’ Up in our Lead Generation Strategy

Caitlin Sherwood, February 3, 2016

Often times, new and prospective clients alike come to us with the same question: “How can we generate a larger volume of high quality sales leads?” This is a challenge that businesses across all industries are no stranger to, and a problem that we are able to solve .

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The Agency Way: Episode 5

Storytelling in Marketing

Jason Cormier, January 29, 2016

Values-driven storytelling is the core of marketing today. Customers today have infinite choices. The most meaningful way to cut through the content they literally have at their fingertips is to directly engage them through story.

We recently spoke with Amanda McPherson, a storytelling expert, about the future of marketing on the Agency Way, a Room 214 weekly Blab series. McPherson is an advisor, writer, college lecturer, and former Chief Marketing Officer of the Linux Foundation. Read More

The Agency Way: Episode 5

Leveraging Employees as Social Media Influencers

Martha Brown, December 23, 2015

Your employees and stakeholders are your biggest fans. Too often, companies who appreciate them as workers, and contributors, forget that those employees are also fans. Advocates. Cheerleaders. All in. Did you know there is a fun and easy way to energize your internal groupies?

GaggleAMP, a leading platform for managing employee influencer and advocacy programs,  gets it. GaggleAMP’s founder and chief executive, Glenn Gaudet, @glenng, joined Room 214’s co-founder Jason Cormier, @JasonCormier, in his inaugural episode of “The Agency Way” Blab series this week to talk about employee advocacy. It’s short and sweet: Have a moment? Read More

The Agency Way: Episode 5

What You Need to Know About Blab

Kody Harlin, December 8, 2015

Blab is a new live-streaming platform that’s hitting the digital streets hard. It comes as no surprise that the introduction of live-streaming apps has opened up a wealth of opportunity for big brands, small businesses, influential professionals and general users alike. Streaming platforms give people the chance to step into the spotlight and show the world what they’re made of.

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Is a Branded Community Right for you?

Alea, October 23, 2015

You may be scratching your head wondering if a branded community is something worth putting your effort into. And while most brands can benefit from a branded community, not all companies can pull it off, and some brands are more suited for this online networking tool than others. But with the right brand along with some initiative, you can drive impressive results!

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Jason Cormier, Room 214 Co-founder

Solving the Social Media ROI Puzzle

Jason Cormier, October 15, 2015

What’s the ROI connected to your social media strategy? If you’re being asked this by everyone from your boss to the board, you’re certainly not alone.

As part of Simply Measured’s 2015 State of Social Marketing report, Trust Radius was commissioned to survey over 600 marketers. When asked about the biggest challenges with social media programs, the top one identified was measuring ROI. Read More

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Driving Value from a Social Media ‘Like’

Katie Evans, September 28, 2015

What would you do if you had one thousand of your most passionate brand fans all together in a (very large) room? I’m fairly certain most marketers and brand managers would jump at the chance to ask questions and uncover insights: what do you love about the brand, how did you discover it, how can it improve? Some brands are harnessing their branded communities to do just that – and achieving impressive business results.

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Branded Communities for Crowdfunders: Transforming Backers into Evangelists

Michael Kwolek, September 21, 2015

We’ve told you all about branded communities and how they can benefit your business, and even explored some of the best examples of companies doing cool stuff with their own communities. This week we thought we’d take a quick look at how crowdfunders – those intrepid entrepreneurs raising money for their innovative products, art projects and charitable causes – can benefit from creating their own branded communities.

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Tons of Posting and Content Tips for Fashion on Instagram

Michael Kwolek, September 14, 2015

We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination WhoWhatWear.com. The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More

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Using Social Media for Events

Libby Turner, August 11, 2015

We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.

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