Content marketing is the No. 1 trend to follow in 2016, but too many brands either don’t dedicate enough resources to it, or don’t have the proper strategy in place to leverage the resources they have.
A recent study by Smart Insights says embracing content marketing as a business trend blows away competing activities, ranking in importance more than twice the next practice to master: Big data. Rounding out the top five after big data: Marketing automation, mobile marketing and social media marketing.
Smart Insights writes that the competition for content marketing “will be tough, and the need to create a focused plan is paramount.”
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