What would you do if you had one thousand of your most passionate brand fans all together in a (very large) room? I’m fairly certain most marketers and brand managers would jump at the chance to ask questions and uncover insights: what do you love about the brand, how did you discover it, how can it improve? Some brands are harnessing their branded communities to do just that – and achieving impressive business results.
We’ve told you all about branded communities and how they can benefit your business, and even explored some of the best examples of companies doing cool stuff with their own communities. This week we thought we’d take a quick look at how crowdfunders – those intrepid entrepreneurs raising money for their innovative products, art projects and charitable causes – can benefit from creating their own branded communities.
We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination WhoWhatWear.com. The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More
We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.
I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More
As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has on the bottom line. In response to this, many social platforms are creating ways for brands to make each platform shoppable, making it easier for a brand’s fans and followers to go from casually browsing to becoming a valuable customer. Here are some of our favorite ways to utilize these features across a variety of social platforms.
SaaS Companies are unlike any other. Sure, you could say their product offering isn’t much different from traditional software companies. But if your SaaS company is still thinking like a traditional software company, you’re missing the point: your subscription-based services make you different. That’s why we developed the Kick SaaS Marketing eBook Series. We, like you, had questions, and we set out to answer them. All of our research, case studies, and real-life examples are available for free in the Kick SaaS Marketing eBook Series!
Room 214 is proud to be releasing its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.”
With Funding the Extraordinary, Room 214 collaborated with Elevations to develop an integrated digital marketing campaign that included a customized Facebook application, video content and both paid and owned promotion.