Capture The Conversation

Strategy

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Singing Milk Boxes and Dancing Cheese

Jen Casson, July 17, 2014

Twirling cheese and love-struck noodles: Room 214 created a fun animated video to help Horizon Organic launch its new line of Mac & Cheese and Snacks.

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Digital Marketing: Spending vs Investing

James Clark, April 1, 2014

From many conversations with CMOs and Marketing VPs, I’ve found there is a fundamental misunderstanding of the difference between the value of digital marketing tactics.

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Learning Resources from the Room 214 Creative Team

admin, March 28, 2014

Here at Room 214 our account team is often tasked with creating images for our clients to post on their social networks. The design team doesn’t always have the bandwidth to take on these smaller tasks. In an effort to increase efficiency, we’ve gathered a few resources to help our account team create quality images.  Read More

google-analytics

Improve Your Social Media Strategy with Google Analytics

Matt LeBeau, March 27, 2014

At Room 214, our favorite way to measure the activity and effectiveness of social media is with Google Analytics. It’s free, extremely versatile and customizable, and it helps compare the performance of each social media platform over time.

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Is Your Brand Ready for Global Pages on Facebook?

Libby Turner, March 26, 2014

Though the Facebook Global Pages functionality launched in 2012, it was not met with massive adoption by brands. It seems as though Facebook introduced this feature slightly early, as the global conversation is just starting to pick up steam. Many of our clients have started asking, “Can we do this? How do we do this?” and have had increasing interest from their local businesses worldwide.

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wearable-technology

Wearable Tech: What’s it going to take?

Laura Oxler, March 20, 2014

Will wearable tech ever leave Silicon Valley and migrate into our own lives? To many, “wearable technology” strikes up images of nerds wearing clunky Star Trek visors and talking into industrial-size watches.

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Marketing Automation Tool Comparison

Brandon Whalen, December 5, 2013

As far as investments and acquisitions, marketing automation as a business sector is on fire. In 2013, the marketing automation sector had its first IPO — marketing automation leader, Marketo, raised $79 million in May and jumped over 50% on its first day of trading.

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