Capture The Conversation



Driving Value from a Social Media ‘Like’

Katie Evans, September 28, 2015

What would you do if you had one thousand of your most passionate brand fans all together in a (very large) room? I’m fairly certain most marketers and brand managers would jump at the chance to ask questions and uncover insights: what do you love about the brand, how did you discover it, how can it improve? Some brands are harnessing their branded communities to do just that – and achieving impressive business results.

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Branded Communities for Crowdfunders: Transforming Backers into Evangelists

Michael Kwolek, September 21, 2015

We’ve told you all about branded communities and how they can benefit your business, and even explored some of the best examples of companies doing cool stuff with their own communities. This week we thought we’d take a quick look at how crowdfunders – those intrepid entrepreneurs raising money for their innovative products, art projects and charitable causes – can benefit from creating their own branded communities.

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Tons of Posting and Content Tips for Fashion on Instagram

Michael Kwolek, September 14, 2015

We were recently lucky enough to be featured in a series of articles on all things Instagram for leading style destination The articles are geared toward those fashion mavens who want to create a unique, trend-forward presence on the platform in order to build a loyal following of fellow fashionistas. Read More


Using Social Media for Events

Libby Turner, August 11, 2015

We had the pleasure of being the social media team at the March of Dimes Colorado MUDD Volleyball tournament. It was a great event, and raised a ton of money for the wonderful work that March of Dimes does. The day was bright and hot, perfect for volleyball. The mud was…muddy.

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Picture This- A New Perspective on Hotel Ads

Tatiana, July 1, 2015

Everyone loves the fresh-pressed white sheets of hotel ads, but Loews Hotels and Resorts recently challenged that crisp and simple design to take a new angle on hotel vacations through user-generated content.

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Buying Online Advertising Header

The Ad Buying Food Chain: How Purchasing Online Advertising Works

Jason Cormier, April 7, 2015

I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More

How to make social shoppable

How To Make Social Shoppable

Leah Lesko, March 31, 2015

As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has on the bottom line. In response to this, many social platforms are creating ways for brands to make each platform shoppable, making it easier for a brand’s fans and followers to go from casually browsing to becoming a valuable customer. Here are some of our favorite ways to utilize these features across a variety of social platforms.

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Your Guide to Marketing Your SaaS Company

Caitlin Sherwood, March 31, 2015

SaaS Companies are unlike any other. Sure, you could say their product offering isn’t much different from traditional software companies. But if your SaaS company is still thinking like a traditional software company, you’re missing the point: your subscription-based services make you different. That’s why we developed the Kick SaaS Marketing eBook Series. We, like you, had questions, and we set out to answer them. All of our research, case studies, and real-life examples are available for free in the Kick SaaS Marketing eBook Series!

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Announcing: Top 50 Fashion Brands Report

Isabel Kieszkowski, February 25, 2015

Room 214 is proud to be releasing its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.”

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