I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. Read More
As more marketing and sales budgets are being shifted to social media, many marketers are being asked to show the return on that investment and provide more detail on the impact that social media has on the bottom line. In response to this, many social platforms are creating ways for brands to make each platform shoppable, making it easier for a brand’s fans and followers to go from casually browsing to becoming a valuable customer. Here are some of our favorite ways to utilize these features across a variety of social platforms.
SaaS Companies are unlike any other. Sure, you could say their product offering isn’t much different from traditional software companies. But if your SaaS company is still thinking like a traditional software company, you’re missing the point: your subscription-based services make you different. That’s why we developed the Kick SaaS Marketing eBook Series. We, like you, had questions, and we set out to answer them. All of our research, case studies, and real-life examples are available for free in the Kick SaaS Marketing eBook Series!
Room 214 is proud to be releasing its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.”
With Funding the Extraordinary, Room 214 collaborated with Elevations to develop an integrated digital marketing campaign that included a customized Facebook application, video content and both paid and owned promotion.
As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.
As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.
Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.
Interactive Video is on the forefront of video marketing and v-commerce. Marketers are using creative methods to engage their audiences – with real results.