Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.
Interactive Video is on the forefront of video marketing and v-commerce. Marketers are using creative methods to engage their audiences – with real results.
Which artists have the longest-charting songs on the Hot 100? The Beatles? Michael Jackson? Mariah Carey?
Here at Room 214 our account team is often tasked with creating images for our clients to post on their social networks. The design team doesn’t always have the bandwidth to take on these smaller tasks. In an effort to increase efficiency, we’ve gathered a few resources to help our account team create quality images. Read More
At Room 214, our favorite way to measure the activity and effectiveness of social media is with Google Analytics. It’s free, extremely versatile and customizable, and it helps compare the performance of each social media platform over time.
Though the Facebook Global Pages functionality launched in 2012, it was not met with massive adoption by brands. It seems as though Facebook introduced this feature slightly early, as the global conversation is just starting to pick up steam. Many of our clients have started asking, “Can we do this? How do we do this?” and have had increasing interest from their local businesses worldwide.
After several days of listening to The Smiths while curled up in the fetal position, I decided to analyze Twitter data for The Worst Super Bowl Ever. People wanted to know who swore more — Broncos fans or Seahawks fans?