Capture The Conversation

Strategy

2015 Digital Marketing and Social Media Trends

The Top 3 Digital Marketing and Social Media Trends in 2015

Jason Cormier, December 24, 2014

As an annual wrap-up on behalf of Room 214 — I’d first like to give thanks to all who’ve helped us reach the ten-years-in-business mark as a “born digital” agency.

As Robb High says, “you’re never wrong at the time you make your predictions.” Humbly, the experience gained from a range of forward-thinking clients helps make the following forecast in digital marketing and social media trends for 2015 a fairly confident one.

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How To Reach Your Facebook Fans

Leah Lesko, December 23, 2014

Learn more about Facebook’s announcement to prioritize ‘engaging’ content and how it impacts your content strategy.

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#COTW: How Digital Is Interupting the Beauty Industry

Isabel Kieszkowski, October 29, 2014

Beauty blog Into the Gloss launched the first digital beauty line called Glossier. Glossier is built on Into the Gloss’s own database of customer feedback and top performing products. Learn how social media was essential to building hype about this secretive project release.

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Singing Milk Boxes and Dancing Cheese

Jen Casson, July 17, 2014

Twirling cheese and love-struck noodles: Room 214 created a fun animated video to help Horizon Organic launch its new line of Mac & Cheese and Snacks.

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Digital Marketing: Spending vs Investing

James Clark, April 1, 2014

From many conversations with CMOs and Marketing VPs, I’ve found there is a fundamental misunderstanding of the difference between the value of digital marketing tactics.

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Learning Resources from the Room 214 Creative Team

admin, March 28, 2014

Here at Room 214 our account team is often tasked with creating images for our clients to post on their social networks. The design team doesn’t always have the bandwidth to take on these smaller tasks. In an effort to increase efficiency, we’ve gathered a few resources to help our account team create quality images.  Read More

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Improve Your Social Media Strategy with Google Analytics

Matt LeBeau, March 27, 2014

At Room 214, our favorite way to measure the activity and effectiveness of social media is with Google Analytics. It’s free, extremely versatile and customizable, and it helps compare the performance of each social media platform over time.

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