Capture The Conversation



5 Steps to Starting Your Custom Content Marketing Program

Erika Stutzman, April 28, 2016

Content marketing is the No. 1 trend to follow in 2016, but too many brands either don’t dedicate enough resources to it, or don’t have the proper strategy in place to leverage the resources they have.

A recent study by Smart Insights says embracing content marketing as a business trend blows away competing activities, ranking in importance more than twice the next practice to master: Big data. Rounding out the top five after big data: Marketing automation, mobile marketing and social media marketing.

Smart Insights writes that the competition for content marketing “will be tough, and the need to create a focused plan is paramount.”

Where to start? Read More


Top Tips From A Twitter Expert

Jason Cormier, April 25, 2016

Don’t Tweet and leave! That’s akin to arriving at a party, introducing yourself, and walking right out the door.

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Build Your Marketing Engine: How To Get Results

Jason Cormier, April 13, 2016

For Ian Cleary, running a Dublin-based marketing agency with local clients wasn’t enough. He wanted international work, and knew he had something to offer beyond his own borders. Like many bloggers, he followed common steps to building a network, gaining subscribers and driving traffic. But something was missing: cash money, and worldwide clients willing to pay it.

That was then. As CEO of RazorSocial, and also the purveyor of what INC Magazine recently called one of the top global blogs on internet marketing — Cleary has built a marketing engine he now teaches through a training framework known as PRISM: People, Relationships, Inbound traffic, Subscribers and Monetization. Check out my conversation with Cleary on Room 214’s Blab series, The Agency Way:

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Jason Cormier, Room 214 Co-founder

Leading with Innovation

Jason Cormier, February 11, 2016

Room 214’s Director of Creative Services, Jen Casson, recently shared the following Ted Talk with me on “How to Manage for Collective Creativity.” I think a better title would have been, Leading with Innovation. Read More

Rapt Case Study Blog

Get ‘Rapt’ Up in our Lead Generation Strategy

Caitlin Sherwood, February 3, 2016

Often times, new and prospective clients alike come to us with the same question: “How can we generate a larger volume of high quality sales leads?” This is a challenge that businesses across all industries are no stranger to, and a problem that we are able to solve .

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The Agency Way: Episode 8

Storytelling in Marketing

Jason Cormier, January 29, 2016

Values-driven storytelling is the core of marketing today. Customers today have infinite choices. The most meaningful way to cut through the content they literally have at their fingertips is to directly engage them through story.

We recently spoke with Amanda McPherson, a storytelling expert, about the future of marketing on the Agency Way, a Room 214 weekly Blab series. McPherson is an advisor, writer, college lecturer, and former Chief Marketing Officer of the Linux Foundation. Read More

The Agency Way: Episode 8

Leveraging Employees as Social Media Influencers

Martha Brown, December 23, 2015

Your employees and stakeholders are your biggest fans. Too often, companies who appreciate them as workers, and contributors, forget that those employees are also fans. Advocates. Cheerleaders. All in. Did you know there is a fun and easy way to energize your internal groupies?

GaggleAMP, a leading platform for managing employee influencer and advocacy programs,  gets it. GaggleAMP’s founder and chief executive, Glenn Gaudet, @glenng, joined Room 214’s co-founder Jason Cormier, @JasonCormier, in his inaugural episode of “The Agency Way” Blab series this week to talk about employee advocacy. It’s short and sweet: Have a moment? Read More

The Agency Way: Episode 8

What You Need to Know About Blab

Kody Harlin, December 8, 2015

Blab is a new live-streaming platform that’s hitting the digital streets hard. It comes as no surprise that the introduction of live-streaming apps has opened up a wealth of opportunity for big brands, small businesses, influential professionals and general users alike. Streaming platforms give people the chance to step into the spotlight and show the world what they’re made of.

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