Social Ad Spend, There’s a Twitter God and More!

By Shelley McLean     |     May 30, 2012

Check out some of the social media stories circulating around the Room 214 office this week!

Social Ad Spend on the Rise: Social ad spend in 2011 was $3.8 billion and is expected to jump to a whopping $9.8 billion in 2016. This represents a 21% compound annual growth rate and is a good sign social media is here for the long run.

Slow Go for Google+: Research shows that traffic from marketers and users is slow for Google+ as it comes in a distant fourth to the infamous “pin it” button.

Facebook Tests Global/Regional Fan Pages with Shared Like Count: For all the global brands wanting a better way to segment by location or region, Facebook is on it. Here are some key facts from the article:

  • Users who visit a page will be automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu.
  • It will allow each page to display the same total fan count, encouraging brands and organizations to expand their regional efforts without worrying about the perception of having pages with a low number of Likes.
  • Pages can be completely customized with different cover photos, posts, about sections and apps.
  • Although the total Likes will be the same across global and regional pages, each individual page will have its own ‘Talking About This’ count displayed.

The Future of Mobile Advertising: Mobile game and app ad network, Kiip, works by rewarding mobile phone users the further they get inside a game by essentially bribing them to click on ads and then collect their prize.

God’s on Twitter: Have you received a Tweet from God?

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About Shelley McLean

Shelley is a senior at the University of Colorado at Boulder majoring in Advertising. As the social media associate she helps support clients' digital marketing campaigns through research, reporting, content creation, quality assurance and execution. Outside of school and work, she enjoys spending time in the mountains and with family and friends.

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