New Facebook Ad Creation Interface, Kraft Likeapella Video and More!

By Brandon Whalen     |     May 01, 2012

Another installment of the weekly wrap-up is upon us! Each week, we take some of our favorite links and news shared around our office and give you a nice easy list of some of the top social media stories. Enjoy.

Facebook’s New Ad Creation Interface: Facebook has made some updates to the popular ad creations interface. Age Targeting has changed, you can now target ads to as young as age 13. When you create an ad or sponsored story, instead of choosing a particular Facebook advertising program, all you’ll need to do to get started is answer a few questions about what you want to promote and your objectives. Also, if you are promoting a Page, app, or event you can enter its name in the field marked Destination. Once you’ve selected your destination, you’ll then see other options about what you want to promote, and what you want people to see when they view your ad or sponsored story.

Cadbury’s Approach to Google+: “Cadbury has put significant creative muscle into Google+ efforts, with buzzworthy events such as recreating its page entirely out of chocolate to celebrate hitting the 500K fan mark and unveiling a new candy bar on the platform.” A great article on how Cadbury has built a following of 1 million+ on Google Plus.

Wrap Bribes Visitors For Data: How much is your personal data worth? Wrapp will give you a $5 gift card for access to your personal data… and people are taking the offer.

Kraft’s Likeapella Video: Kraft made an a capella video to thank all 4,632 people for liking one of their Facebook posts, literally naming every single one of them.

About Brandon Whalen

Brandon is Head of Marketing at Room 214. As a social media strategist he has worked on the social media presence for multiple world-wide brands including Travel Channel, Anthony Bourdain and Hello Kitty. Brandon's work has resulted in growth of multiple millions of new fans on various social media networks for clients. As a contributor to Capture The Conversation and Word of Mouth Marketing Association's All Things WOMM blog, Brandon covers a big range of topics from social media marketing news to digital marketing strategy guides. Outside of work he is an active musician and lead singer for a band called My Body Sings Electric. You can catch the band playing shows around Denver or the west coast a few times a year. Want to connect with Brandon when he's not singing, writing, rooting on the Colorado Rockies or staying fit? Check his Facebook account, follow him on Twitter @Brandonsings, or head to Brandon's account on Google Plus.

Leave a Reply

Your email address will not be published.