New Facebook Ad Creation Interface, Kraft Likeapella Video and More!

By Room 214     |     May 01, 2012

Another installment of the weekly wrap-up is upon us! Each week, we take some of our favorite links and news shared around our office and give you a nice easy list of some of the top social media stories. Enjoy.

Facebook’s New Ad Creation Interface: Facebook has made some updates to the popular ad creations interface. Age Targeting has changed, you can now target ads to as young as age 13. When you create an ad or sponsored story, instead of choosing a particular Facebook advertising program, all you’ll need to do to get started is answer a few questions about what you want to promote and your objectives. Also, if you are promoting a Page, app, or event you can enter its name in the field marked Destination. Once you’ve selected your destination, you’ll then see other options about what you want to promote, and what you want people to see when they view your ad or sponsored story.

Cadbury’s Approach to Google+: “Cadbury has put significant creative muscle into Google+ efforts, with buzzworthy events such as recreating its page entirely out of chocolate to celebrate hitting the 500K fan mark and unveiling a new candy bar on the platform.” A great article on how Cadbury has built a following of 1 million+ on Google Plus.

Wrap Bribes Visitors For Data: How much is your personal data worth? Wrapp will give you a $5 gift card for access to your personal data… and people are taking the offer.

Kraft’s Likeapella Video: Kraft made an a capella video to thank all 4,632 people for liking one of their Facebook posts, literally naming every single one of them.

About Room 214

Leave a Reply

Your email address will not be published.