Facebook Promoted Posts, Social Recruiting and More!

By Shelley McLean     |     July 09, 2012

Check out what’s going on in the social media world from this past week. Find out who’s dominating the Twitter sphere, what advertising blogs you should be following and how to optimize the new Facebook Promoted Posts.

Facebook Promoted Posts: Facebook recently released its new Promoted Posts feature. Many are curious about the new option for their marketing strategy but are unsure if it’s something that would fit into their specific niche. The new feature allows you to “pay for an individual post to be seen in more of your fans’ news feeds.” It also includes a new metric on the bottom of every post that shows the percentage of people  and the exact number of people in your community you have reached. If you think Promoted Posts may be beneficial to your brand, check out this article for the top 12 things you should know about it.

Top 25 Most Influential Advertising Blogs: With hundreds of advertising blogs out there, really only a small number are actual must-reads, and this article points them out. Bookmark these 22 blogs and you’ll never miss out on any important advertising trends.

Recruiting Through Social Media: While LinkedIn remains the leading social network for recruiting talent, new research has found that Facebook and Twitter continue to pave their way in the sector. Recruitment platform Jobvite has put together a great infographic which highlights findings from their 2012 annual Social Recruiting Survey. Among many other statistics, it was recorded that a total of 92 percent of U.S. companies use social networks and social media to recruit talent, up from 78 percent five years ago. Here are just a few of the other findings from the survey:

  • Two-thirds of companies now use Facebook for recruiting, while 54 percent use Twitter. LinkedIn continues to rule this category at 93 percent.
  • Nearly three out of four hiring managers and recruiters check candidates’ social profiles, and 48 percent said they always do so.
  • Poor spelling or grammar drew a negative reactions from 54 percent of respondents.
  • 20 percent said it takes less time to hire when using social recruiting.

Top 20 Brands on Twitter: We are all starting to figure out how crucial Twitter is for brands’ customer relations management, and while some are still entering the social media realm of marketing, others are using it to their advantage and in very tactful ways. Here’s a list of the top 20 brands on Twitter ranked by their influence with customers.

About Shelley McLean

Shelley is a senior at the University of Colorado at Boulder majoring in Advertising. As the social media associate she helps support clients' digital marketing campaigns through research, reporting, content creation, quality assurance and execution. Outside of school and work, she enjoys spending time in the mountains and with family and friends.

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