Facebook Offers, Google Plus Hangouts On Air and More

By Brandon Whalen     |     May 14, 2012

Okay okay, we missed our weekly trend wrap-up last week, but trust us, this one is worth the wait. With Facebook Offers going national, and Google+ Hangouts “On Air” rolling out… there are some great new tools in your digital marketing tool bag.

Get the juicy details below:

Facebook Offers Now National: Facebook’s in-stream offers are now national. This is a huge new feature for any brand on Facebook.

Pinterest Drives More Sales than Facebook: For one particular marketer, simply adding “Pin It” buttons has proven to be a big payoff. More evidence of Pinterest’s massive referral power.

Experian 2012 Digital Marketer Report: This thing is packed with useful insights.

  • 91% of today’s online adults use social media regularly
  • Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
  • 28% of smartphone owners watch video on their phone in a typical month
  • Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter

Google+ “Hangouts On-Air” Launch: Google’s new video broadcasting platform could be a huge challenger to UStream/Justin.tv. Your Hangouts can be posted on your G+ stream, YouTube Channel or website.

82% of Time Spent on Mobile Happens on Apps: Apps are still the king of mobile attention.

To get our monthly social media trends newsletter, head to Room214.com/subscribe. You also get a free download of our Quarterly Social Media Trend Report which covers Instagram For Brands, Mobile Strategy and Facebook Parent-Child.

About Brandon Whalen

Brandon is Head of Marketing at Room 214. As a social media strategist he has worked on the social media presence for multiple world-wide brands including Travel Channel, Anthony Bourdain and Hello Kitty. Brandon's work has resulted in growth of multiple millions of new fans on various social media networks for clients. As a contributor to Capture The Conversation and Word of Mouth Marketing Association's All Things WOMM blog, Brandon covers a big range of topics from social media marketing news to digital marketing strategy guides. Outside of work he is an active musician and lead singer for a band called My Body Sings Electric. You can catch the band playing shows around Denver or the west coast a few times a year. Want to connect with Brandon when he's not singing, writing, rooting on the Colorado Rockies or staying fit? Check his Facebook account, follow him on Twitter @Brandonsings, or head to Brandon's account on Google Plus.

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