The Five Most Engaging Fashion Brands

By Brandon Whalen     |     July 26, 2013
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It’s a special honor to be able to claim yourself as one of the most engaging amongst a crowd of the most-loved brands in the world. We combined a sum of each brand’s average per-post engagement rates on Facebook and Twitter to create a total engagement score. The following brands provoke the highest percentage of their fan-bases to interact with their social media posts.

1. Christian Louboutin

This high-end designer of handbags and shoes lets their products to the talking on social media. The large majority of their posts are simple photos of their products in a setting that matches the personality of the design. You won’t find much in the way of deals, sales or promotions. They know they have a high quality product and count on their fans lust for their products to drive most of the conversation on their social networks.

2. Michael Kors

Michael Kors, who was born in Long Island, has no problems designing for the big city environment around him. The brand is very present in the imagery used on the company’s social media accounts. You find plenty of posts that take cues from the activities and environments their products are designed for. Where Louboutin focuses directly on product, Kors has a flair for highlighting their fans’ experience with their products.

3. Tiffany & Co.

The people at Tiffany & Co. know the level of enchantment that comes with their elegant, sparkling products. On their social properties you find a mix of gorgeous shots of their designs and photos of high-profile celebrities wearing their products at big events. Their brand is all about those striking moments and images that capture you, and they almost perfectly translate themselves to their social networks. They have a talent for building this into promotions to promote on their pages: What Makes Love True.

4. Christian Dior

Christian Dior embodies the passion, art and creativity that drives the high-end fashion industry. To make this translate onto the social realm, they heavily rely on highly creative videos and photography. Their social accounts feel like an artsy runway show with a hint of mystery and excitement.

5. Stella McCartney

It’s no surprise that Stella McCartney, Sir Paul McCartney, is well steeped in the celebrity lifestyle. The company’s social networks provide a blend of celebrities spotted wearing Stella and product focused imagery. The company’s Twitter stream is peppered with ret-tweets of mentions from celebs and high-profile publications. The personality of this brand is less pronounced on their social accounts, especially when compared to the likes of Dior,  but Stella knows that celebrity and industry approval is a strong social proof and driver of conversation.

This post is an excerpt from our new report The World’s Top 50 Fashion Brands in Social Media. Get the full report here:

About Brandon Whalen

Brandon is Head of Marketing at Room 214. As a social media strategist he has worked on the social media presence for multiple world-wide brands including Travel Channel, Anthony Bourdain and Hello Kitty. Brandon's work has resulted in growth of multiple millions of new fans on various social media networks for clients. As a contributor to Capture The Conversation and Word of Mouth Marketing Association's All Things WOMM blog, Brandon covers a big range of topics from social media marketing news to digital marketing strategy guides. Outside of work he is an active musician and lead singer for a band called My Body Sings Electric. You can catch the band playing shows around Denver or the west coast a few times a year. Want to connect with Brandon when he's not singing, writing, rooting on the Colorado Rockies or staying fit? Check his Facebook account, follow him on Twitter @Brandonsings, or head to Brandon's account on Google Plus.

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