A few days ago, Jeremiah Owyang had an excellent post on his “essential twitter tools.” As someone who recently ate my words when it came to reaching out with Twitter, this is a list of things I can not only appreciate, but immediately use.
I’ve been curious regarding the primary demographic that continues to drive twitter to increased popularity. Owyang had four questions for Shel Israel recently, one of which pertained to the one trend he is recognizing from his SAP Global Survey work.
For Shel, the question was a softball lob. “In every country, youth is driving social media adoption.” Marketers who want to use social media need to understand what the most effective tools are: How they work, and why.