Social Media Tools

By jcormier     |     April 11, 2008

A few days ago, Jeremiah Owyang had an excellent post on his “essential twitter tools.” As someone who recently ate my words when it came to reaching out with Twitter, this is a list of things I can not only appreciate, but immediately use.

I’ve been curious regarding the primary demographic that continues to drive twitter to increased popularity. Owyang had four questions for Shel Israel recently, one of which pertained to the one trend he is recognizing from his SAP Global Survey work.

For Shel, the question was a softball lob. “In every country, youth is driving social media adoption.” Marketers who want to use social media need to understand what the most effective tools are: How they work, and why.

About jcormier

Co-Founder, Room 214. As a previous interactive agency owner, Jason leverages his experience around usability, information architecture, search marketing and operations to build social media and word of mouth marketing systems for large and emerging brands.

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