Polyvore For Brands: Part Two – Advanced User Tips

By Courtney Livingston     |     October 16, 2012

Niche social communities are becoming more and more popular. Polyvore caters to a fashion-minded audience and allows members to collect and style their favorite items. If you’ve already checked out the first of this three part series, keep reading below to learn some time-saving organization techniques and other advanced tips to help you become a Polyvore power user.

Items

Items are the images that make up everything on Polyvore. You’ll see that tons of people have already clipped items from retail sites all over the web to Polyvore, but most likely, you’ll need to import specific items from your brand’s website to create the looks you want.

Advanced Tool: Clipper - You can get your images onto Polyvore using a tool called the “Clipper,” a bookmark for your web browser toolbar. To install, drag this link: Clip to Polyvore to your Bookmarks Toolbar. Whenever you find an item you want to import into Polyvore, click on the bookmarklet and it will prompt you to fill out some information about the image. Items you add to Polyvore are automatically added to the My Items tab in your Editor.

Once you start building a big library of items (which is totally normal), you can use tags to sort through your list quickly. From the My Items tab, click Organize Items and you’ll see this screen:

Organizing items on Polyvore

  • Click multiple items in the same category, then chose a tag, Fill in the “Tag selected items with” blank with your tag and click Tag. That tag will then be applied to each item.
  • To find items that DO NOT have tags, click the drop-down menu to the left. Select “not yet tagged” to separate out these items for tagging
  • Items can have multiple tags and tags help users find your items, so be descriptive!

Sets

Sets are groups of items put together by users. Think of Items as ingredients and Sets as a recipe. If you’ve seen pins from Polyvore on Pinterest, you’ve probably seen Sets. Although a Set can be made of anything (up to 50 items), users typically create one outfit per set (or one outfit with a couple of variations).

  • Creating a Set is as simple as dragging and dropping Items on to your board. TIP: Keep larger images to the center and smaller ones to the outside. This helps the eye travel through the board.
  • If you’re not ready to publish your Set, save it as a Draft and pick it up later. TIP: This is also a great way to “pre-fill” your content.  Create sets and save them as drafts, then publish them all on the same day with a campaign launch.

Collections

Collections are groups of Sets and individual Items generally organized around a theme.

  • To create a new Collection, click on Create a Collection. This takes you to the Collection Editor. Simply drag any items or sets from the item panel to the canvas to create the Collection.
  • TIP: Collections are a great way to showcase new product lines. Add individual items from the line, as well as a couple of Sets where you’ve styled some outfit options with the new line’s items.
  • If the Collection is part of a featured campaign, make it your Showcase (highlighted collection on your Profile page) by clicking “Make this my Showcase” from the Collection view.

Advanced Tip: Using Templates

If you want a series of Sets to have a similar look, create a template for the Sets to follow.  This saves time and keeps a consistent feel across Sets. Creating a template is similar to creating a Set:

Polyvore Templates

  • Click the arrow next to the Create link at the top of your page and select a template. The Editor will open and then you can add placeholders (spaces you can fill with items later).
  • After adding placeholders, you can rename them by using the Hint feature on the top right of the canvas. Use Hints to help yourself or your team remember what goes in each placeholder.
  • You can also add embellishments (backgrounds, text, photos, etc.) that will be a part of the template.  TIPFor a new campaign launch, think about adding the campaign hashtag or other asset to tie the set back to the campaign.
  • When you’re finished, click Publish.

 

 

After that, you can find your templates by clicking the arrow next to your username and selecting Sets, then clicking the Templates tab.

So far, we’ve covered how to optimize your profile and content on Polyvore and in the next post, we’ll outline some tactics to engage your community and look at how Polyvore can provide you with valuable market insights:
Polyvore For Brands: Part Three – Engagement and Analytics >>

About Courtney Livingston

My focus areas include Community Management, Hyper-Local + Location Based Services/Marketing, Social Media ROI, Influencer/Niche Networks. I'm an unapologetic news and data geek with a yellow lab who makes Marley look like a saint. I love endurance sports, red wine and internet memes.

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