Exploring new social networks is considered a luxury for anyone who doesn’t have an entire team dedicated to community management. Sure, everyone would like to have the time to dive into Pinterest and Instagram, but time doesn’t grow on trees.
The reality is, the standard stable of social networks for brands has expanded immensely. The audiences have moved beyond Twitter and Facebook, so we’re beyond Twitter and Facebook.
Pinterest makes a lot of sense for retail, commerce and other shopping based brands who want to reach a largely female audience. 25 million users on Pinterest are rich, female and like to spend.
We put together a quick slideshare to introduce you to to the themes and tactics you should begin with on Pinterest. You’re not doing rocket surgery here. Get the basics down and you’ll be ready for battle!
Begin by glancing through our presentation slides, then study up on the three new types of pins, and get prepared to use the ones that work best for your brand. When you’re ready to track and measure your efforts, get hooked up with Pinterest analytics.