Pinterest Essentials In 15 Slides

By Brandon Whalen     |     July 12, 2013

Exploring new social networks is considered a luxury for anyone who doesn’t have an entire team dedicated to community management. Sure, everyone would like to have the time to dive into Pinterest and Instagram, but time doesn’t grow on trees.

The reality is, the standard stable of social networks for brands has expanded immensely. The audiences have moved beyond Twitter and Facebook, so we’re beyond Twitter and Facebook.

Pinterest makes a lot of sense for retail, commerce and other shopping based brands who want to reach a largely female audience. 25 million users on Pinterest are rich, female and like to spend.

We put together a quick slideshare to introduce you to to the themes and tactics you should begin with on Pinterest. You’re not doing rocket surgery here. Get the basics down and you’ll be ready for battle!

Begin by glancing through our presentation slides, then study up on the three new types of pins, and get prepared to use the ones that work best for your brand. When you’re ready to track and measure your efforts, get hooked up with Pinterest analytics.

About Brandon Whalen

Brandon is Head of Marketing at Room 214. As a social media strategist he has worked on the social media presence for multiple world-wide brands including Travel Channel, Anthony Bourdain and Hello Kitty. Brandon's work has resulted in growth of multiple millions of new fans on various social media networks for clients. As a contributor to Capture The Conversation and Word of Mouth Marketing Association's All Things WOMM blog, Brandon covers a big range of topics from social media marketing news to digital marketing strategy guides. Outside of work he is an active musician and lead singer for a band called My Body Sings Electric. You can catch the band playing shows around Denver or the west coast a few times a year. Want to connect with Brandon when he's not singing, writing, rooting on the Colorado Rockies or staying fit? Check his Facebook account, follow him on Twitter @Brandonsings, or head to Brandon's account on Google Plus.

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