Wondering what the Room 214 team has been talking about lately? Here’s a wrap-up of things going on in the digital world.
Savvy brands could benefit from recent changes to Pinterest Pinterest is becoming even more visual. Pins are going to be bigger (meaning image resolution will be more important) and pins will feature other pins form the same board, other boards that pin is on, and related pins, making it easier to find things you’re interested in. There could also be a potential for monetization and the chance to pay to have your pin next to top performing ones on the site. Pinterest is seeking brands to be among the first to try the new look.
Stipple allows Facebook pages to share interactive images and drive e-commerce Stipple announced recently that its interactive image tags now work on Facebook which will increase engagement and purchases through the News Feed. Marketers can use Stipple to create more dynamic posts that add additional content such as links, videos, more photos, etc. The tags can be easily changed and tracked through the Stipple dashboard.
Brands are experimenting with Twitter’s Vine Twitter has a new video app that allows users to upload a GIF-like video that is 6 seconds long. Brands have already started experimenting with running contests on it even though the app has only been out for a couple weeks. One such brand is the Cavendish London hotel which asks users to create a romantic Vine and tweet it to @Cavendish_Hotel with the tag #ValentineVine. The winner will receive a night at the hotel with drinks, dinner and more.
Google+ surpassed Twitter to take number 2 social network spot According to a Global Web Index report, Google+ now has the second largest share of users, behind Facebook. Of global internet users, 51% use Facebook, 25% use Google+, 21% use Twitter, and 21% use YouTube. This means there are about 343 million active users of Google+, proving the success of integrated products and increasing the importance of building a strong Google+ presence.
How will these change your social media strategy?