Online video continues to grow at a shocking rate as illustrated in the latest comScore Media Metrix analysis of consumer activity at top online properties for July. For the first time Youtube.com was ranked in the comScore Media Metrix top 50 with 16 million visitors last month. Traffic to MySpace Videos doubled last month, and Yahoo Video was up 28% compared to June.
As the popularity of online video grows, you can expect truckloads of advertising dollars to come rolling in. Online video is arguably the most compelling medium for advertisers and as always the challenge will be targeting the right audience and alignment with appropriate content. Advertisers will also be challenged with thinking of crafty new ways incorporate product placement and promotional campaigns into user generated content.
As high speed broadband becomes more standard and the quantity/quality of content improves, the line between my TV box and computer monitor will definitely continue to blur.